Overview
Sr. Marketing Manager Jobs in Shanghai, Shanghai, China at Pfizer
Title: Sr. Marketing Manager
Company: Pfizer
Location: Shanghai, Shanghai, China
Responsibilities
Portfolio Management
Develop the big strategic brand or portfolio strategies to optimize the business, including big strategic brand plan or portfolio plan and its LRF, and lifecycle management.
Lead portfolio or big strategic brand growth initiatives, including executing portfolio or brand strategies, managing compliance review, leading development of the campaign and selecting best fitting modules for the market , leading and developing POA and execution and supporting to train field force on product positioning and prioritization, supporting on tracking progress towards target
Cross-functional TA leadership – across commercial, finance, business development, compliance, legal, etc. to get alignment
Partner Enablement
Develop brand strategies for strategic alliance products, design unified promotional frameworks, and ensure alignment between partners’ activities and corporate guidelines.
Create partner-specific toolkits (e.g., regional reimbursement policy guides, competitive benchmarking tools) and conduct quarterly product knowledge/compliance training programs
Data-Driven Market Intelligence
Build dynamic market heatmaps using reported terminal data (TTH, inventory turnover), guiding precision resource allocation.
Monitor volume-based procurement (VBP) policy impacts and adjust strategies for strategic alliance products.
Education And Experience
Qualifications:
Bachelor degree in Medical or Medicine, Master degree and MBA preferred
Proficient oral and written English
5-8 Years Marketing Experience, Strategic Marketing Experience Preferred.
Cross functional working experience preferred.
Expect candidates to demonstrate these commercial /management competencies
Marketing , Customer and Competitor Insight
Marketing Execution
Interpersonal skills
Strategic and Operational Business/Marketing Planning
Data analysis, interpretation and communications
Performance and Program Metrics
Exceptional interpersonal skills
Exceptional collaboration/negotiation
Exceptional prioritization –among/across brands, resource-constrained context;
Proficiency in the local language as well as English proficiency
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Marketing and Market Research
