Overview
Sr. Marketing Manager, Buildings and Construction Services Jobs in Villa Rica, Georgia, USA at Central States Manufacturing, Inc.
Description
Summary:
Responsible for research, creating, and executing the marketing strategy for Elevate Structures construction business and its nationwide network of general contractors, with an emphasis on the following but not exclusive construction industries:
Self-Storage, Hotel, Multi-family, Student Housing, Assisted Living. Supporting marketing for other businesses lines, products, or audiences as assigned.
Core Functions:
+ Acts as subject matter expert on the markets, audiences, customer segments, and products sold and furnished by Elevate Structures (including those produced by Central States) creating insights-driven marketing plans, campaigns, and initiatives to align with business growth, customer experience, and profit objectives.
+ Conduct analysis of our customers, our capabilities, our competitors, and industry trends to develop annual plans and quarterly priorities.
+ Creates messaging and value propositions that resonate with customers and are backed with data and operational excellence.
+ Work in close partnership with division Management team and Sales to define business plans and then with Marketing Services team to execute against the plans to achieve planned results.
+ Drives growth of the contractor network for above
+ Provide feedback to the business unitleadershipand to theInnovationteam about unmet customer needs, under served segments, or new product opportunities.
+ Evaluate our competitive position with regards to price,promotion, product, placement, and customer experience providing feedback toleadershipand informing marketing plans and positioning.
+ Educate sales staff on how to talk about their products and services from their clients perspective.
+ Provide cross-functionalleadershipfor marketing activities, closely partnering with distributed sales organization.
+ Promote our employee-ownership and open-book management culture.
Key Measures of Success:
+ Self-motivated and customer focused.
+ Strategic thinker who can see around corners, considers alternatives, and advocate for marketleadershiputilizing insights.
+ Ability to function well in a high-paced,dynamic environmentwhile maintaining greatcommunicationand stakeholder trust.
+ Curious and eager learner who seeks out information and feedback, including insights or data which disproves their convictions.
+ Ability to act with urgency, prioritize tasks, act nimbly, and delegate them when appropriate.
+ Excellent verbal and writtencommunication skills, including the development of business the sales organization.
+ Ability to identify deficiencies and problem solve with exceptional judgement.
+ Ability to work within a cooperativeteam environment, as well as perform assignments autonomously.
+ Consistently exhibits and displays the companys values of Own Can Do. Act in Love.
+ Own It Commitment to customer, company, and each other.
+ Can Do Team Player, Open to Change, & Pursuingcontinuous improvement.
+ Act in Love Treating others with humility, respectfulness, kindness, honesty, patience, and self-control.
Education & Experience:
Minimum
Required:
+ 5 years experience in marketing, product marketing, integrated marketing, corporate strategy, or communications in a B2B environment.
+ 5 years experience in construction trades, industrial markets, manufacturing, or products sold through traditional, multi-tier sales channels. Prefer experience in building materials or commercial construction industries.
+ 3…
Title: Sr. Marketing Manager, Buildings and Construction Services
Company: Central States Manufacturing, Inc.
Location: Villa Rica, Georgia, USA
Category: Marketing / Advertising / PR, Management
