Overview
Sr. Marketing Manager, Loyalty Acquisition & Early Engagement/Hybrid Jobs in Seattle, Washington, USA at Nordstrom
Position: Sr. Marketing Manager, Loyalty Acquisition & Early Engagement (Hybrid – Seattle, WA)
Job Description
The Sr. Manager, Loyalty (Acquisition & Early Engagement) at Nordstrom is responsible for overseeing the strategy and delivery for loyalty marketing to acquire and activate new Nordy Club Members and Card members across both Nordstrom and Nordstrom Rack brands. The ideal candidate will leverage data-driven insights to develop
innovative
strategies, prioritize learning agendas, and collaborate with key stakeholders to deliver a
customer-centric
strategy that drives growth.
A day in the life…Vision & Strategy:
Drive the strategy for loyalty marketing, ensuring alignment with Nordstrom’s overarching lifecycle and loyalty goals. Lead the development and execution of acquisition and activation strategies for loyalty programs. Inform and prioritize the learning agenda in accordance with loyalty customer acquisition and activation priorities. Customer Insights & Strategy:
Leverage customer insights and collaborate closely with the Analytics team. Develop and refine loyalty marketing strategies based on data-driven insights. Conduct ad hoc audience deep-dives to inform strategic decisions.
Cross-FunctionalCollaboration:
Partner with Brand, Digital
Merchandising
, Credit, TD Bank, Media, Operations, and Product Management teams. Define and optimize cross-team processes. Encourage cross-functional partnership to ensure cohesive and
impactful
strategies.
Leadership
& Mentorship:
Lead and mentor the Loyalty Marketing team, fostering a culture of
innovation
, agility,
collaboration
, and excellence. Regularly evaluate and report on key performance indicators. Translate data into actionable strategies for
executive decision-making
. Own repeatable playbooks for executing tests. Deliver planning and execution artifacts, collaborating with extended stakeholders as needed. Performance Metrics:
Regularly evaluate and report on key performance indicators. Translate data into actionable strategies for
executive decision-making
. You own this if you have…Bachelor’s degree in marketing, Business, or a related field; MBA or equivalent advanced degree a plus. 10+ years of industry experience leading loyalty programs and teams.
Strong experience in a customer marketing role within a retail or consumer-focused environment.
Proven track record
of developing and executing successful loyalty marketing strategies. Excellent analytical abilities, with a data-driven mindset and a focus on metrics and KPIs. Exceptional
communication
and presentation skills. Strong
leadership
skills with the ability to inspire and motivate
cross-functional teams
. Familiarity with
modern
marketing technologies and platforms.
#LI-Hybrid We’ve got you covered…Our employees are our most important asset and that’s reflected in our benefits. Nordstrom is proud to offer a variety of benefits to support employees and their families, including:
Medical/Vision, Dental, Retirement and Paid Time Away Life Insurance and Disability Merchandise Discount and EAP Resources
A few more important points…The job posting highlights the most critical responsibilities and requirements of the job. It’s not all-
inclusive
. There may be additional duties, responsibilities and qualifications for this job.
Nordstrom will conside…
Title: Sr. Marketing Manager, Loyalty Acquisition & Early Engagement/Hybrid
Company: Nordstrom
Location: Seattle, Washington, USA
Category: Marketing / Advertising / PR, Management
