Overview
Sr. Marketing Strategist Jobs in Missouri, USA at Industrial Asset Management Council, Inc
Additional Information About the Role
BJC Health Care is seeking a Sr. Marketing Strategist to lead marketing strategy for the women and infants service line. Ideal candidates should have strongproject managementexperience, experience creating marketing acquisition campaigns, and a strong background in both traditional and digital marketing. The candidate will work closely with various levels of clinical leads and health care providers. Healthcare experience is a plus!
This is a hybrid opportunity that offersflexibility, with the expectation of being on site 1-2 days per week or as business needs dictate.
Overview
BJC Health Careis one of the largest nonprofit health care organizations in the United States, delivering services to residents primarily in the greater St. Louis, southern Illinois and southeast Missouri regions. With net revenues of $6.3 billion and more than 30,000 employees, BJC serves patients and their families in urban, suburban and rural communities through its 14 hospitals and multiple community health locations.
Services include inpatient and outpatient care, primary care, community health andwellness, workplace health, home health, community mental health, rehabilitation, long-term care and hospice.
BJC is the largest provider of charity care, unreimbursed care and community benefits in the state of Missouri. BJC and its hospitals and health service organizations provide $785.9 million annually in community benefit, including $410.6 million in charity care and other financial assistance to patients to ensure medical care regardless of their ability to pay.
BJC’s patients have access to the latest advances in medical science and technology through a formal affiliation between Barnes-Jewish Hospital and St. Louis Children’s Hospital with the renowned Washington University School of Medicine, which consistently ranks among the top medical schools in the country.
A division within the BJC Corporate Marketing provides marketing & communications for Parkland HC, Village North Retirement, BJC Behavioral Health, BJC Home Care, BJC Hospice, CorporateWellnessand other service lines within BJC Health Care.
Preferred Qualifications
Role Purpose
Leads marketing activities that support service line or HSO campaigns, projects and events. Works under the direction of marketing and communicationsleadershipto lead activities related to the planning, developing, implementation and measurement of marketing, e-marketing and communications programs for the assigned service lines.
Responsibilities
Provides guidance and strategic direction to senior team leaders, and HSO and service line/departmentleadershipand develops/implements plans using e-marketing, collateral production, social media, content development, sponsorship/partnership support and clinical service line marketing. Oversees work of other team members and shared services.
Leads planning, development and production of consumer and physician marketing materials for the organization and all its facilities, including physician outreach, patienteducation, and general and targeted consumer outreach. Interviews, writes, coordinates, produces and distributes marketing content; serves as editor of publications and collateral materials to ensure target messaging. Serves as liaison with HSO and departmentleadership.
Works with senior HSO and universityleadershipto prioritize service lines, analyze preference data and provide strategic oversight toward implementation of c…
Title: Sr. Marketing Strategist
Company: Industrial Asset Management Council, Inc
Location: Missouri, USA
Category: Marketing / Advertising / PR, Healthcare
