Overview
Sr Paid Media Analyst Jobs in Estero, Florida, USA at Hertz
Sr Paid Media Analyst at Hertz summary:
The Sr Analyst, Paid Digital is responsible for managing and optimizing digital and non-digital Paid Media Marketing strategies for the Hertz brand portfolio. This role leverages search engine marketing and pay-per-click campaigns to drive website traffic and achieve yearly acquisition goals, while also collaborating with internal teams to analyze performance metrics and formulate strategic recommendations. With a
focus on innovation
and
optimization
, the Analyst integrates various media channels to enhance
brand awareness
and
customer engagement
.
The Sr Analyst, Paid Digital is responsible for coordinating, implementing, and managing both digital and non-digital Paid Media Marketing strategies for the Hertz portfolio of brands. The role helps power our search engine marketing and pay per click campaigns and responsible for driving traffic to the websites to achieve yearly goals. The Analyst is part of a greater Paid Digital team which develops
innovative
ways of improving optimizations and demand generation tactics together with strong upper funnel paid advertising.
The starting salary for this role is $55K; commensurate with experience.
What You’ll Do:
Responsible for supporting business objectives for each of our brands and services through the appropriate media mix and tactics.
Assist in managing partner and publisher relations, improving keyword generation, bid
optimization
, landing page resolution and testing, ad text testing, campaign management and reporting tools.
Develop and maintain strategy documents, budgets, and project plans for areas of ownership across baseline brand advertising, brand campaigns, and partner/channels tests.
Utilize successful bidding strategies and effective keyword management on pay-per-click search engines and OTAs to hit target acquisitions volume goals and efficiency metrics.
Drive key performance metrics (KPI’s) in new customer media attributed acquisition and retention, analytics and reporting.
Develop and maintain strategic plans and budget allocation or performance media to effectively and efficiently support the brands with a focus on awareness, website traffic and new customer acquisition with the support of internal and agency resources.
Drive key performance metrics (KPI’s) and analytics; particularly new customer acquisition through media.
Lead all reporting meetings for
Senior Management
, including communicating key metrics, YoY analysis, goal attainment and
optimization
opportunities
Provide detailed analysis of key metrics and program tracking techniques in order to increase overall customer
brand awareness
, consideration and trial
Actively test and analyze new media partners, publishers, and placements to increase ROI and drive incremental volume.
Data mine for anomalies, break points and opportunities, particularly for mobile advertising and increased Hertz APP adoption.
Collaborate with all internal teams to define site instrumentation, media attribution models, lifetime value models and media mix analysis and
optimization
Work closely with the finance team in coordination for paid advertising budgets, monthly accruals, new advertising opportunities through venture, and direct agency media and technology spe…
Title: Sr Paid Media Analyst
Company: Hertz
Location: Estero, Florida, USA
Category: Marketing / Advertising / PR, IT/Tech
