Overview
Sr. Specialist/Staff Specialist, Global Segment Marketing – BioPharma Research Jobs in Menlo Park, CA at PacBio
The Manager of Social Media & Story Telling at NorthRock will craft engaging, on-brand content for NorthRock’s social channels. With a deep understanding of multiple social media platforms, the Social Media Manager will help the NorthRock brands bring their stories to life while working closely with the various stakeholders inside and outside the organization. The ideal candidate for this role has a proven track record of elevating company and individual brands, has a passion for storytelling, a strong sense for design, photography, video, and can create strategies with measurable business results.
Essential Functions
Create and implement content strategies and storylines across multiple social channels.
Build and manage rich content calendars that reflect the individual strategies of each brand.
Create compelling copy that fits with the voice and tone of NorthRock and each of its divisions.
Capture visually interesting photos and videos that enhance each brand channel.
Design posts that reflect the individual brands and enhance their reputations.
Partner with executive leadership and advisors to extend their personal social media and brand.
Analyze data to support insights, key takeaways, and optimizations on a regular basis and present monthly, quarterly, and yearly reports.
Revise and build new strategies based on data-driven decisions.
Keep a pulse on industry trends and share learnings with team members on a regular basis.
Build relationships and networks in and outside of the organization, working collaboratively to shape the story we are collectively telling.
Required Education & Experience
Bachelor’s degree in journalism, English, Public Relations, Marketing, or related communications field
5+ years of experience in Marketing, Communications, and/or Social Media
Stellar copywriting, editing, and proofreading skills
Strong eye for design, photography, and good branding
Experience with the Adobe Creative Suite
Experience with analytics, planning, forecasting, and reporting
Ability to collaborate and work well within a team environment
Strong time management, organization, and prioritization skills
Ability to complete multiple requests and deliverables in a timely manner
Strong attention to detail, accuracy, and timeliness
Effective verbal and written presentation skills
Preferred Experience
Executive social coaching experience
Experience running social within the sports and entertainment industry
Experience working with Advisors to create their own personal social media plans
Strategic planning and execution
Our Compensation & Benefits
The estimated base pay salary rate for this role is $86,209 – $129,314 per year. Base salaries are determined based on job-related knowledge, skills, experience, and geographical work location. In addition, depending on the role, many roles are eligible for variable pay such as bonuses, commissions, and/or long-term incentives. To energize and inspire, we offer comprehensive benefits, including a company-funded ESOP and strong retirement plans, tuition reimbursement, comprehensive healthcare/dental/vision coverage, and generous Paid Time Off (PTO).
Work Conditions
Must be authorized to work in the United States.
Successful completion of a criminal background check is required.
We are committed to providing reasonable accommodations to individuals with disabilities. If you require assistance or accommodation during the application or employment process, please contact the People Team at [email protected].
NorthRock Partners is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. We provide an inclusive and welcoming environment for all employees and applicants.
Title: Sr. Specialist/Staff Specialist, Global Segment Marketing – BioPharma Research
Company: PacBio
Location: Menlo Park, CA
