Overview
Sr. XR Co-Marketing Specialist Jobs in Arkansas, USA at Sony Corporation
Sr. XR Co-Marketing Specialist
Sony Electronics Inc. is looking for the risk-takers, the collaborators, the inspired and the inspirational. We want the people who are brave enough to work at the cutting edge and create solutions that will enrich and improve the lives of people across the globe. In addition tocompetitive payand benefits, we offer an environment and culture that promotesDiversity, Equity andInclusion.
Our team members enjoyinnovativework-life balanceopportunities including a hybrid home/office workplace, monthly “Free Fridays”, and early shutdowns on Fridays throughout the year (including half-days during the summer).
We are seeking a highly motivated and detail-oriented Sr. XR (Extended Reality) Co-Marketing Specialist to join ourdynamicXR team. As an XR Co-Marketing Specialist, you will play a crucial role in developing and executing co-marketing initiatives for our XR products and solutions. This role requires a deep understanding of the XR industry, stronganalytical skills, and the ability to collaborate withcross-functional teamsto drive successful marketing campaigns.
Job Responsibilities:
Market Research and Analysis:
Conduct comprehensive market research to identify trends, competitor strategies, and emerging opportunities in the XR industry.
Analyze market data to identify key target audiences and potential partners for co-marketing initiatives.
Partnership Identification and Management:
Identify and evaluate potential co-marketing partners within the XR ecosystem, including hardware manufacturers, software developers, and content creators.
Collaborate with partners to develop joint marketing campaigns and initiatives that leverage the strengths of both parties.
Campaign Planning and Execution:
Develop strategic co-marketing plans aligned with overall marketing objectives and product goals.
Coordinate with internal and external stakeholders to execute marketing campaigns, including the creation of marketing collateral, promotional materials, and digital assets.
Performance Monitoring and Reporting:
Track and analyze the performance of co-marketing campaigns, providing regular reports and insights to assess the effectiveness of initiatives.
Utilize key performance indicators (KPIs) to measure the impact onbrand awareness, lead generation, and other relevant metrics.
Cross-FunctionalCollaboration:
Collaborate with product marketing, business development, sales, and other teams to ensure alignment of co-marketing activities with broader business goals.
Communicate effectively with external partners and internal teams to coordinate and execute joint initiatives.
Qualifications:
Bachelor’s degree in Marketing, Business, or a related field
5 years of proven experience in marketing, with a focus on co-marketing initiatives
Strong understanding of the XR industry, including virtual reality (VR), augmented reality (AR), and mixed reality (MR)
Exceptional analytical andproblem-solving skills
Excellentcommunicationand interpersonal skills
Ability to work in afast-pacedandcollaborative environment
Familiarity with marketing tools and platforms is a plus
The anticipated base pay range for this position is $84,000 to $112,000. The actual base salary offered depends on a variety of factors, which may include qualifications, years of relevant experience, specific skills, level ofeducationattained, certifications, or other professional licenses held, and the location in which the applicant lives and/or from which they wil…
Title: Sr. XR Co-Marketing Specialist
Company: Sony Corporation
Location: Arkansas, USA
Category: Marketing / Advertising / PR, IT/Tech
