Overview
Strategic Engagement Director Jobs in Creve Coeur, Missouri, USA at Bayer AG
Strategic Engagement Director
The Strategic Engagement Director will develop and execute a holistic strategy to enhance the awareness, engagement, and understanding of Bayer’s digital farming portfolio and platforms to supportemployee engagement, internal communications and partner to develop external communications. In this role, you will drive positive storytelling across our four regional business units, Carbon, and Combyne businesses and our four global technical communities to support business goals.
You will be responsible for understanding global organizational engagement andcommunicationneeds as well as the future direction of Bayer, Crop Science and Digital Farming Solutions (DFS) to create and execute a comprehensivecommunicationstrategy.
This role will serve as a strategic partner to the Head of DFS and DFS LT members by delivering expert counsel, engaging content, and implementing a communications andemployee engagementstrategy for the global Digital Farming organization. You will drive and deliver programs to supportemployee engagementin a tailored manner to our globally and technicallydiverseemployee audience. The role reports to the Vice President of Operations within the Digital Farming Solutions function, and coordinates activities incollaborationwith the Crop ScienceEmployee EngagementCommunications function.
YOUR
TASKS AND RESPONSIBILITIES
The primary responsibilities of this role are:
Strategic EngagementCommunicationDevelopment:Design and implement a holistic communications &employee engagementstrategy aligned with the goals of Digital Farming Solutions. Provide ongoing counsel and strategic direction to the Head of DFS and the DFSleadershipteam, ensuring seamless and effective messaging on critical initiatives.
Content Creation and Management:Develop clear, concise, and engaging content for various channels, owning and delivering DFS specific content (e.g., Bayer Net, DFS SharePoint, All Hands) and partner with CS Comms to amplify to external platforms when appropriate (e.g. Linked In, presentations, events). Translate complex technical information into accessible language fordiverseaudiences to facilitate understanding of digital priorities and employee needs.
Manage contract agencies to help drive and deliver programming to extend overall impact of programs as needed. Execute local events as needed.
Stakeholder Engagement &
Collaboration:Fostercollaborativerelationships with DFSleadership, CS comms teams, regional commercial comms teams, and other business units to ensure alignment oncommunicationinitiatives. Contribute to Bayer / Crop Sciencecommunicationandemployee engagementprograms as needed including crisis management for DFS sites. Proactively gather feedback with a mindset ofcontinuous improvement.
Employee Communications:Support initiatives to raise awareness and educate employees on DFS portfolio, priorities, delivery progress, new processes and tools through a variety of mediums.
Analysis and Improvement:Drivecontinuous improvementin engagement andcommunicationeffectiveness by creating clear KPIs, tracking, reporting and adjusting strategic approaches based on clear andtransparentmetrics.
Manage select DFScommunicationassets:Own, maintain and update DFS templates, presentations, business content. Collaborate with the marketing teams in the DFS business units to maintain and utilize brand information and amplify key launches across the organization.
WHO YOU ARE
Bayer seeks an incumbent who possesses the follo…
Title: Strategic Engagement Director
Company: Bayer AG
Location: Creve Coeur, Missouri, USA
Category: Marketing / Advertising / PR, Management
