Overview
Student Strategy Marketing Manager Jobs in San Francisco, CA at SoFi
Title: Student Strategy Marketing Manager
Company: SoFi
Location: San Francisco, CA
Employee Applicant Privacy NoticeWho we are:Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way.Join us to invest in yourself, your career, and the financial world.The roleAs Student Strategy Marketing Manager at SoFi, you will have the unique opportunity to lead strategic audience specific marketing efforts across the organization. You will become SoFi’s foremost expert in the student audience understanding their (and their parent’s) journey from high school through college graduation and developing and bringing to life a marketing strategy that will help drive growth among this audience.
What You’ll Do
Develop and execute comprehensive Go-to-market Strategy for student and parent audience
Create audience specific value propositions and marketing messaging
Collaborate with PMMs and channel managers to build a budget and KPIs for student related initiatives
Work with data science to develop reporting tools to measure effectiveness of member acquisition, engagement and product adoption
Report regularly on performance metrics to both marketing and BU leadership
Drive continuous test and learn strategies to refine performance and inform product insights to better serve this audience
Drive audience segment related research and insight analysis
Own the education strategy including but not limited to both the development of tools and materials with the support of our content and creative teams and the distribution of those materials
Work with the In School Sales Team to support conference marketing and Student Facing Collateral
Lead our Scholarship and Partnership strategies
What You’ll Need
Passionate Advocate for the consumer: A naturally curious individual who will dig deep into insights and experiences to understand the consumer and their circumstances and the ability to turn that into strong marketing and consumer focused problem solving.
Data driven marketer: Comfortability in extracting insights from data to help understand the consumer, their behavior and the connectivity to business results to drive for continually improved performance.
Proven experience launching successful marketing campaigns.
Experience in product performance management.
Proactive Problem Solver: Thrives in fast-paced environments, with a proven ability to manage multiple priorities.
Influential Leader: A strong communicator who can lead through influence, working across teams to deliver performance.
Strong project management skills with experience working in matrixed organizations.
Collaborative Team Player: Enjoys working on cross-functional teams with multiple stakeholders.
What you’ll need:
Bachelor’s degree.
5+ years experience in marketing roles,
Ability to use data in the measurement and reporting of campaign effectiveness.
Experience writing creative briefs,
Excellent oral and written communication skills and an ability to influence others.
Experience in digital, social and influencer strate…
