Overview
Student Worker- Marketing and Communications – Social Media Ambassador Jobs in Selinsgrove, PA at Susquehanna University
Job Description
Digital Media Planner & Buyer (7+ Years Media Agency Experience Only / NJ Candidates Only)
Job Function: Paid Social Media Planning, Buying & Campaign Execution
Location: Summit, New Jersey, United States
The Digital Media Planner & Buyer will work collaboratively with agency teams across a portfolio of consumer accounts and strive to produce outstanding results that deliver on campaign goals. You are a champion of the cross-screen planning process. Your work is consistently held to your own high standards and you strive to maintain best-in-class status. Anything less falls short.
Digital / Social Media Strategy, Planning & Buying
Collaborate with digital/social teams on plan development and execution
Strong understanding of media tools to deliver on competitive analysis, planning, buying and campaign performance reporting, including insights and optimization aspects of Digital and Paid Social Media
Bring fresh thinking & inspiration into the Strategic Process
Write cohesive media plans, ensuring digital strategy fits into overall brand communication goals
Monitor trends, tools, opportunities within digital environments, apply knowledge to campaigns
Demonstrated experience across paid social channels (i.e. video, display, paid social, gaming, retail, meta…)
Keen eye for detail and understanding budget restraints
Work alongside analytics team, delivering client-facing performance reports
On top of the shifting media landscape when reaching kids, moms, caregivers.
Campaign Execution & Management
Set up campaigns across tactical mix of media
Manage campaign assets
Oversee trafficking and tagging to ensure campaigns are set up properly
Ensure accuracy of production to ensure all materials are received to spec
Delegate and provide campaign post-launch screenshot decks, links, proof of placement
Work alongside digital team on mid-campaign reconciliation, billing, pacing, brand safety
Analysis & Reporting
Monitor and report on media campaigns on an ongoing basis, providing optimization opportunities and challenges to internal teams, media partners, and clients
Monitor ad verification and ad server data to provide critical thinking and analysis, draw conclusions, and discover actionable implications
Responsible for providing data for dashboards, as needed by account
Effectively communicate optimization strategies, challenges, and opportunities across platforms
You Are
Proficient in the shifting digital landscape and a desire to innovate and keep up with trends
Experienced in marketing consumer products at mass retail and direct-to-consumer
Motivated, hands-on digital agency experience – eager to learn, grow and apply
Passionate, precise, accurate in numbers and strive to perform as best in class
A collaborative, team-oriented worker with strong time management and organization skills
A problem solver with foresight and the ability to develop creative media messaging solutions
Detail-oriented with a commitment to follow through
Nimble and flexible to succeed in a fast-paced environment
Excited to mentor and teach team members
Preferred Skills & Experience
7+ years hands-on paid social and digital media strategy, planning, buying agency experience
Knowledge of digital channels/buying methods (video, display, gaming, programmatic, paid social; retail media, gaming, etc.)
Familiarity with marketing principles, analytics and concepts
Proficient in Microsoft Office Suite
Experience in negotiating and constructing digital media plans
Experience in setting up campaigns across partner platforms
Competence within systems and tools related to the media planning process
Mastery of third-party ad server and ad verifications
Familiarity with biddable channels and partner direct
About The Company
BPMS is a full-service, globally recognized, cross-screen media planning and buying agency, a market leader in reaching & engaging with kids, moms, and families. Celebrating 25 years of best-in-class planning and buying across integrated platforms, and representing a global portfolio of exciting clients. BPMS offers a friendly and collaborative environment where your voice is heard and your role is appreciated. Full benefits, including 401K. Work alongside a growing team of experts and like-minded professionals.
To work at BPMS, we expect nothing short of your best. Send your resume, your personal email and a note explaining why you’re the one.
HQ located in downtown Summit, New Jersey. Visit www.bpmsagency.com. This is an in-office position with a one-day hybrid work opportunity for the right candidate.
BPMS is an equal-opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
This job description may not include all activities, duties, or responsibilities required of the employee for this job and may be subject to change at any time with or without notice.
Due to high volume of applications, only eligible or matching candidates will be contacted by us.
Submit resume and cover note
Job Types: Full-time, Contract
Benefits:
401(k)
Health insurance
Paid time off
Referral program
Retirement plan
Schedule:
8 hour shift
Monday to Friday
Education:
Bachelor’s (Required)
Experience:
Media Agency: 7 years (Required)
Ability to Commute:
Summit, New Jersey (Required)
Work Location: In person
Title: Student Worker- Marketing and Communications – Social Media Ambassador
Company: Susquehanna University
Location: Selinsgrove, PA
