Overview
SVP, Head of Growth Marketing Jobs in District of Columbia, USA at Blackbaud
Position: SVP, Head of Global Growth Marketing
As the SVP, Head of Global Growth Marketing, you will be a visionary and
hands-on
marketing leader who can build predictable and repeatable processes to generate quality pipeline across our complex, global product portfolios. Reporting directly to the CMO, you will:
• Drive transformative change within the GTM strategy for increased ROI and budget efficiency.
• Oversee a team of digital experts to drive this important discipline in support of Blackbaud’s brand performance, growth,
customer satisfaction
and
customer retention
goals.
• Develop and execute comprehensive, global demand generation strategies that drive transformative change for increased ROI across our GTM approach and enable us to achieve our revenue goals.
• Create and manage the plan and budget to achieve ambitious demand generation goals. Lead your teams to drive value across the end-to-end buyer’s journey, building long-term brand affinity.
• Be a strong collaborator across the larger organization to drive sustainable growth and change that delivers revenue and LTV that extends beyond ARR.
• Tightly align with global sales to continually improve pipeline quality.
• Create a strategic demand and campaign strategy to drive short- and long-term growth for our
diverse
portfolio of products and global markets.
• Work hand-in-hand with Brand, Product and Content Marketing to influence bold, resonating messaging and content in support of demand and ABM campaigns.
• Lead campaign
optimization
efforts to continually deliver qualified demand across all channels while balancing brand and overall corporate goals and needs.
• Be a passionate marketing technologist who balances
innovation
with
sustainability
across the integration of Martech and Revtech.
• Work across all marketing teams to measure performance against KPIs and deliver insights that drive
optimization
and change.
What you need to be successful:
• Minimum of 20+ years in senior marketing
leadership roles
, including significant experience in growth marketing, performance marketing, and/or integrated marketing in the SaaS sector.
•
Proven track record
of driving demand generation and pipeline growth.
• Deep understanding of inside sales processes, strategies, and industry best practices.
•
Hands-on
leadership
experience to balance strategy with operational excellence and execution.
• Deep knowledge of ABM and integrated marketing campaigns including account segmentation.
• Deep understanding of omni-channel marketing.
• Strong experience with marketing technology and operations including marketing and sales automation, CRM, ABM and ad tech, engagement platforms, and performance marketing.
LI-REMOTE
Blackbaud is a remote-first company which embraces a flexible
remote work culture
. Blackbaud supports hiring and
career development
for all roles from the location you are in today!
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Title: SVP, Head of Growth Marketing
Company: Blackbaud
Location: District of Columbia, USA
Category: Marketing / Advertising / PR (Marketing Strategy, Marketing Manager), Management
