Overview
SVP of Consumer Insights, Marketing, and Analytics Jobs in New York, New York, USA at Holtzbrinck Publishing Group
Location: New York
SVP of Consumer Insights, Marketing, and Analytics
Macmillan Publishers is a global trade book publishing company with prominent imprints around the world, publishing a broad range of award-winning books for children and adults in all categories and formats. Macmillan Publishers is committed to our authors, our employees, and to the environment.
New York
Marketing and Communications
Professionals
Macmillan Publishers is seeking aninnovativeandresults-drivenSVP of Consumer Insights, Marketing, and Analytics. The ideal candidate will lead our corporate team and collaborate with divisional marketing and corporate support groups to drive our organization’s strategic evolution in consumer engagement, early and rapid reaction to trends, advertising, audience development, and all aspects of data-focused performance marketing.
The ideal candidate will be adept at harnessing data and automation to develop consumer insights, streamline marketing processes, and increase sales. Their experience with advanced analytics, data science, and technological innovations in marketing will be instrumental in increasing the discoverability of our books and continuing to find new and effective ways to reach our readers.
What you’ll do:
Develop and drive use of a robust analytical framework to anticipate and meet consumer needs, translating complex data insights into actionable marketing strategies that resonate with target audiences.
Drivecollaborationacross the organization to ensure that all imprints have the tools, data and understanding of best practices they need to develop email, social and retail ad campaigns that maximize engagement and drive conversion.
Leveraging data analytics and tracking KPIs, you will work with our corporate teams and imprints to continually optimize our strategies and tactics and identify opportunities for improvement. Your deep understanding of social media trends, retail platforms and rapid identification of algorithm changes will enable us to stay ahead of the curve, allowing our marketing teams to make data-informed adjustments to our tactics in real-time, ensuring the highest engagement and conversion.
Develop a deep understanding of our audience segments and communities across the organization, use analytics and tools to develop targeting strategies, tailoring our messaging and campaigns to different reader demographics and interests. Your expertise will ensure that we are not just reaching a wide audience, but the right audience, connecting more deeply with our readers and driving sales.
With a deep understanding of online retail environments, especially Amazon, you will guide our marketing teams on optimizing our campaigns and presence on these platforms, leveraging analytics to increase discoverability and conversion.
Champion the exploration and adoption of new technologies in digital marketing, including AI-driven and programmatic advertising, and automated processes to improve scalability,precision, and speed in responding to consumer trends and market opportunities.
Ideal Qualifications:
Minimum of 10 years of experience in a senior marketing/consumer insights role in book publishing, media or adjacent industry with a deep understanding of data-driven marketing strategies.
Excellentcommunicationand interpersonal skills, with the ability to drivecollaborationacross functions and influence at all levels within the organization.
Proven experience with marketing to…
Title: SVP of Consumer Insights, Marketing, and Analytics
Company: Holtzbrinck Publishing Group
Location: New York, New York, USA
Category: Marketing / Advertising / PR, IT/Tech
