Overview
Team Lead, Social Media Jobs in Edmonton, Alberta, Canada at AMA – Alberta Motor Association
YOU’RE A Social SORCERER WHO WORKS Engagement MAGIC.
Posted:
Closing:
Until Filled
Location:
Edmonton – South Admin
You have the social posts with the most—but it’s so much more than that. As a proven social media dynamo who gets results, you understand the big picture and have the strategies to bring it to life across multiple platforms. You’re experienced in corporate environments, and your creative flair and keen understanding of social channels and trends make you a natural leader in this space.
From planning to execution, you’re passionate about using social media to increase growth, boost engagement, and ensure brand consistency. Most of all, you have the knowledge, confidence, and expertcommunication skillsto inspire your team—just as you’ll inspire our social audience. We love that about you.
What Moves You
You’re positive, upbeat and love being around people—and people love being around you.
Your business acumen is so sharp, you could influence the influencers!
You lead with integrity,empathyand heart, knowing that your team looks to you as the example.
You’re truly unflappable and possess a Zen-like ability to keep cool in a crisis.
You have a passion for reputation management and the know-how to apply it to social media posts and strategies.
You’re obsessed with great content. Capturing big ideas in small spaces is a challenge that you not only accept but embrace.
What You’ll Do
Report to the directors of Corporate Communications and Marketing (shared reporting).
Leadstrategic planningfor AMA’s social media, ensuring alignment with corporate goals and project-specific objectives.
Lead, mentor and manage a team of social media specialists, supporting their continuous development and performance.
Oversee the creation of engaging, high-quality content that adheres to AMA’s brand voice while keeping up with trends and best practices in the social space.
Plan and execute campaigns, work with influencers, and ensure our messages are timely, targeted and trackable—and always with an eye to high engagement and ROI.
Monitor and analyze social media performance, providing insights and recommendations to achieve our KPIs.
Collaborate with Marketing, Creative Agency, and Corporate Communications to align messaging and coordinate campaigns.
Support brand management by ensuring all social media content is consistent with AMA brand guidelines and has been adapted as necessary to suit different platforms and audiences.
Support crisis mitigation and management by monitoring online brand sentiment and managing responses to potential escalations.
What You’ve Done
You have a bachelor’s degree in Communications, Marketing, Public Relations, Digital Media or a related field.
You have at least 5 years’ experience in social media management that includes work in a corporate environment. If you’ve led large-scale social campaigns, you’ll have an edge over the competition.
You have proven experience leading a team.
You have demonstrated success in creating and executing social media strategies across such platforms as X, Facebook, Linked In, Instagram, Threads, Tik Tok and You Tube.
You have advanced knowledge of social media analytics and tools. Bonus points if you’re familiar with Hootsuite and Google Analytics.
You’re familiar with SEO, content marketing, and digital advertising strategies.
What You’ll Get
Work for one of the most trusted …
Title: Team Lead, Social Media
Company: AMA – Alberta Motor Association
Location: Edmonton, Alberta, Canada
Category: Marketing / Advertising / PR
