Trade Marketing Lead – FMCG/Manufacturing

Overview

Trade Marketing Lead – FMCG/Manufacturing Jobs in Dubai, UAE/Dubai at Anzaa Consultants LLP

Position: Trade Marketing Lead – FMCG /Manufacturing Job ID: 199538

Our client is seeking a

dynamic

and

results-driven

Trade Marketing Lead to develop and implement trade marketing strategies that drive sales and brand visibility. The ideal candidate will collaborate closely with sales, marketing, and key retail partners to optimize trade promotions, category management, and in-store execution.

Roles & Responsibilities

:

Developing and executing trade marketing plans to enhance brand presence and drive sales across various retail and distribution channels. Designing and implementing promotional campaigns in alignment with brand and business objectives. Analyzing sales data, market trends, and consumer insights to identify growth opportunities. Working closely with the sales team to ensure effective execution of trade marketing strategies. Managing trade marketing budgets and ensure optimal utilization of resources.

Building strong relationships with distributors, retailers, and key stakeholders to enhance in-store visibility and brand presence. Planning and overseeing the execution of

merchandising

, POS materials, and promotional displays to drive shopper engagement. Tracking and measuring ROI on trade marketing initiatives and providing actionable insights for future improvements. Coordinating with the brand marketing team to ensure consistency in brand

communication

across all trade channels.

Monitoring competitor activities and adjusting strategies to maintain a competitive edge.  Qualifications &

Experience:

Bachelor’s/Master’s degree in Marketing, Business Administration, or a related field. 5-10 years of experience in trade marketing, sales, or category management within the FMCG industry. Experience handling

modern

trade, general trade, and e-commerce channels. Knowledge of category management and shopper marketing strategies. Proven experience in managing B2B partnerships and trade promotions.  Technical Skills & Behavioral

Skills:

Strong

analytical skills

with the ability to interpret market data and sales insights. Excellent understanding of trade marketing tools, retail execution, and

merchandising

. Proficiency in MS Office, Nielsen, and other data analysis tools. Strong

project management

,

communication

, and stakeholder management skills. Ability to work in a

fast-paced

,

dynamic environment

and drive results through

collaboration

.

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Title: Trade Marketing Lead – FMCG/Manufacturing

Company: Anzaa Consultants LLP

Location: Dubai, UAE/Dubai

Category: Marketing / Advertising / PR (Marketing Manager, Sales Marketing, FMCG, Marketing Strategy), Sales (Sales Marketing, FMCG)