Overview
Trade Marketing Manager Jobs in Riyadh, Saudi Arabia at Al Rashed Food Company
Title: Trade Marketing Manager
Company: Al Rashed Food Company
Location: Riyadh, Saudi Arabia
To develop and execute trade marketing strategies and programs that maximize brand visibility and product availability in retail and distribution channels, ensuring the successful promotion and sales of ARF product range.
This role is critical in ensuring that the company’s product portfolio are effectively marketed, driving both brand visibility and sales performance through strategic trade marketing efforts.
Trade Marketing Strategy Development:
Develop and implement trade marketing strategies specifically tailored to the ARF product category.
Collaborate with cross-functional teams (Sales, Marketing, Supply Chain) to align trade marketing initiatives with overall business objectives.
Identify opportunities for channel growth and new trade initiatives in line with category goals.
Category Management:
Analyze sales data, customer insights, and market trends to optimize product placement, promotions, and pricing strategies in the ARF product category.
Work closely with the category/brand management team to ensure the alignment of trade strategies with category/brand needs.
Manage the product life cycle, including product launches, end-of-life, and seasonal promotions.
Ensure timely delivery of promotional materials and ensure compliance with brand guidelines.
Channel Marketing:
Develop channel-specific marketing plans to ensure optimal product placement and visibility in supermarkets, hypermarkets, large groceries, mini markets, small groceries, wholesales stores, Discount stores and horeca channel.
Execute retail activation programs such as in-store displays, point-of-sale (POS) materials, loyalty programs, sampling, and promotions.
Collaborate with key retail customers to drive joint marketing initiatives.
Work closely with key account managers/NSM to develop joint business plans that align with customer goals.
Manage and execute retailer-specific promotions, ensuring on-time delivery and proper execution.
Sales Support:
Provide sales teams with tools, materials, and insights to support their efforts in driving volume and value sales.
Plan and execute trade promotions that drive incremental sales, including discount schemes, volume incentives, and seasonal campaigns.
Develop promotional plans, trade incentives, and training programs for retail customers and sales teams.
Monitor trade marketing budgets and provide ROI analysis on campaigns and promotions. Track and evaluate promotion performance, adjusting strategies as necessary to maximize sales and profitability.
Market & Competitor Analysis:
Conduct regular market analysis to understand competitive landscape, consumer trends, and trade activities.
Provide feedback to senior management on market trends and recommend actions for improvement.
Track competitor pricing, promotional strategies, and customer engagement to inform trade activities.
Key Performance Indicators
Sales volume/value growth target achievment of ARF product categories.
Profitability growth/target achievement of ARF product categories.
Trade promotion ROI and profitability.
Market share growth.
Retail execution metrics (product availability, visibility, etc.).
Required Educational Level and Certificates
Minimum -Bachelor’s degree in marketing, Business Administration, or related field.
Preferred -MBA preferred
Required Experience -5+ years of experience in trade marketing within the FMCG industry, with a focus on dairy/bakery/short life …
