Overview
Trade Marketing Manager Jobs in Kuwait City, Kuwait at Focus Management Consultants Limited (FMCL)
Our Client, a leading retail company in Dubai, is looking for a Trade Marketing Manager to join their team.
Reporting to the GM, the job purpose will be to develop and implement an effective Marketing strategy and to ensure customer marketing plans are fully integrated with the brand marketing plan.
KEY ACCOUNTABILITIES
To increase market share by brand building and awareness in order to support achieving company objectives.
Execute, control, and manage consumer Promotions in order to achieve marketing objectives.
Development and implementation of POS for NPD’s and for other opportunities as per trade requirement, in-store animation implementation for NPD’s with sales team Coordination.
Development of a trade promotional plan with key customers and channels, ensuring that the Key Accounts Calendar is followed and creating new promotions to increase sales.
Work closely with key customers to provide category and shopper insights to drive performance.
Manage and evaluate trade promotion levels to achieve maximum return on investments.
Generate brand awareness with in-store animation activities to be dominant against competitors.
Monitor competitor’s activity to plan response action plans.
Minimum Experience:
4 to 5 years experience in Trade Marketing with a recognized business.
SKILLS, KNOWLEDGE & ABILITIES
Job Specific:
Analytic skills, Objection handling, Presentation Skills, Key Account Management
Generic Skills:
Growth Mindset,
Team Leadership
,
Innovative
thinking, Strategic Influence
FINANCIALS & DECISION MAKING AUTHORITY
Financial Scope:
Trade Marketing
Budget Management
, Return and
Investment Analysis
Reporting Staff:
Promoters
Decision Making Authority:
Promotion
Expense Level, Marketing activities, Vacation schedule for Promoters.
WORKING ENVIRONMENT & COMMUNICATION
Working Environment:
Office and Field
Internal Relationships:
General Manager, Sales Manager, Key Account Manager, Operation Manager
External Relationships:
Section managers, Department Head, Senior buyers, Buyers, Merchandise manager, Retailers floor sales staff, Marketing Agencies, Brand Principal.
Title: Trade Marketing Manager
Company: Focus Management Consultants Limited (FMCL)
Location: Kuwait City, Kuwait
Category: Marketing / Advertising / PR (Marketing Manager, Marketing Strategy), Sales
