Overview
Tulsa Remote Marketing Lead Jobs in Tulsa, Oklahoma, USA at Shelby American, Inc.
Description
About the Organization
Experience Tulsa is a portfolio of programs and teams working to showcase the unique past, present, andexcitingfuture of Tulsa in aninclusive, high-touch, and comprehensive manner to assist in generating vibrant growth. We do this through speaking loudly and proudly about all that Tulsa has to offer while offering meaningful community-building opportunities for newcomers and long-time Tulsans alike. Experience Tulsa operates under in Tulsa Initiative, LLC (“in Tulsa”) and works collaboratively with Tulsa Remote, LLC (“Tulsa Remote”), Tulsa Service Year, and Campus Tulsa.
These programs are all economic development initiatives supported by the George Kaiser Family Foundation. Over the next few years, we hope to support other key community partners in building up Tulsa to be the most welcoming place for newcomers while increasing social capital, community-building, andnetworking opportunitiesfor all Tulsans.
Position Purpose
The Tulsa Remote Marketing Lead collaborates with the Experience Tulsa Marketing Director and the Tulsa Remoteleadershipteam to support and execute the external marketing strategy. This individual will be the liaison between the Tulsa Remote team and the Experience Tulsa team, meeting regularly with key stakeholders of Tulsa Remote to ensure alignment and that marketing activities are executed. To be successful in this position, the Tulsa Remote Marketing Lead must possess skills and demonstrate success inbuilding relationshipswith broad anddiverseaudiences, creating and deliveringimpactfuland relevant messaging, and translating and integrating those marketing strategies into effective recruitment communications to achieve organizational goals.
Core Responsibilities
Marketing and Media Relations
Partner with the Experience Tulsa Marketing Director and key program stakeholders to define annual marketing goals for Tulsa Remote and implement strategies that align with those goals and priorities.
Collaborate with the Experience Tulsa Marketing Director to define and implement Tulsa Remote’s master marketing calendar and coordinate execution with the Experience Tulsa Marketing Team.
Identify and vet members who are good fits for media opportunities and other Tulsa Remote promotional activities. Meet with a minimum of four members each month to learn their unique stories and determine if they are a good fit for marketing/media/promotional opportunities.
Create and maintain a system to ensure new members are constantly being vetted for opportunities. Organize and maintain a database of members used in media and marketing opportunities.
Manage public relations vendors or partners, execute media campaigns, engage with members of the media, and operationalize media strategies in support of Tulsa Remote’s goals, including traditional media, podcasts, thoughtleadership, and executive positioning opportunities.
Serve as the team superuser for Meltwater, providing insights on media trends and brand sentiment, and execute monthly earned media reports.
Develop and execute a paid media strategy for Tulsa Remote, including managing vendor relationships.
Oversee execution of Tulsa Remote’s social media strategy and content creation with support from the Experience Tulsa Marketing Team as defined.
Manage creative vendors on behalf of Tulsa Remote, including headshot photography, production design, web, and CMS vendors.
Manage Tulsa Remote’s marketing tech stack, analytics, o…
Title: Tulsa Remote Marketing Lead
Company: Shelby American, Inc.
Location: Tulsa, Oklahoma, USA
Category: Marketing / Advertising / PR, Remote / Online
