Overview
US BlackRock Paid Media, Vice President BlackRock · Hybrid Jobs in New York, New York, USA at Bronze Technologies, Inc.
Position: US BlackRock Paid Media, Vice President BlackRock Full-time · Hybrid · $130K – $174K New York, […]
Location: New York
About this role
The Global Paid Media team at Black Rock is seeking aresults-drivenpaid media expert to lead U.S. paid media initiatives. This role will sit in the Global Paid Media team within Global Marketing & Digital Wealth, and will be responsible for driving paid media strategy and execution, ensuring that our activations are fit forpurposeand contribute to the growth of our businesses.
This role will require the ability to translate business priorities into paid media activations, partner with agencies to execute cross-channel campaigns, and deliver measurable impact.
This individual will sit at the intersection between paid media, audience marketing teams, global marketing and business partners. They will be expected to support integrated campaign strategies and serve as the liaison for paid media among creatives, product marketers, analytics, research and insights, and other partners. They will be required to consult and collaborate with a number of internal and external stakeholders, and therefore will need to have supremelyeffective communicationskills.
As this role sits within the Global Paid Media team, this individual will also contribute to global priorities through educating partners, socializing learnings and insights, and facilitating connectivity worldwide.
Key Responsibilities:
Partner with a variety of internal stakeholders to understand the industry landscape, business priorities, and how marketing and media can contribute as a growth driver
Drive end-to-end campaign management in partnership with our media agency:
Briefing:partner with audience marketing teams to align on brand health and business goals, to translate into paid media KPIs
Audience development:working with our agencies, audience marketing teams and analytics, research and insights to develop our understanding of our target audience
Media consumption habits:work with our agencies to crystallize how we reach the audience using paid media channels and tactics
Channel strategy and tactical approach:develop a campaign approach that takes into consideration learnings and insights from previous campaigns, audience insights, media innovations, creative and measurement
Reporting and optimizations:be fastidious about reviewing and socializing performance, understanding what’s working and what isn’t, collaborating on media and creative recommendations to optimize, and driving improved ROI
Set up our campaigns to be strategically sound, while allowing for – and planning for – the agility that our industry requires
Connect the dots with other marketing and business stakeholders to apply our learnings and insights to improve aspects of the user journey outside of just the paid media ecosystem
Maintain strong relationships with our agencies, publishers and other vendors to ensure we are thinking outside of the box and pushing our partners to deliver as much value as possible
Be willing to challenge the status quo and innovate, take a data-driven approach to improving how we work as a team and with partners
Skills and Experience
Required:
4-6 years paid media expertise, ideally including financial services / asset management experience
Ability to behands-onwith all aspects of the paid media planning process and manage agency partners
Expert in paid media cha…
Title: US BlackRock Paid Media, Vice President BlackRock · Hybrid
Company: Bronze Technologies, Inc.
Location: New York, New York, USA
Category: Marketing / Advertising / PR, IT/Tech
