Overview
US Marketing Director – Endocutters Jobs in Cincinnati, Ohio, USA at Johnson & Johnson
Job Description – US Marketing Director – Endocutters W)
US Marketing Director – Endocutters – W
Description
Johnson & Johnson is currently recruiting for aUS Marketing Director – Endocutter Platformto join our Med Tech Surgery business based in Cincinnati, OH.
Johnson & Johnson
At Johnson & Johnson, we believe health is everything. Our strength inhealthcare innovationempowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise inInnovativeMedicine and Med Tech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity.
Key Responsibilities:
The Director, US Marketing, Endocutter Platform develops, leads and ensures execution of business plans and marketing plans to meet future needs and expectations. Responsible for leading a team of Marketing Managers and management of ~$420MM+ business comprised of ETHICON’s Endocutter portfolio. Responsible for the development of annual brand and product marketing strategies and tactics supporting long term strategic plans. The Endocutter platform includes all Endocutter product segments and brands, as well as the surgical specialty strategy for Thoracic, Colorectal, Bariatric and Robotic Surgery.
The Director will have oversight of Endocutter portfolio pricing, product launches, KOL Partnerships, contracting efforts, alternate channel exploration, account RFP, and conversion support.
Duties & Responsibilities:
Ensures brand integrity by leading efforts across multiple functions and channels to grow the Endocutter platform.
Assesses pricing ladder and contractual offerings for the Endocutter platform.
Builds a robust execution plan converting competitive users to strategic Endocutter technologies.
Management of key strategic brands that are essential to the growth of the Endocutter platform.
Developsinnovativestrategies to drive product growth, protect unit share, and manage the lifecycle of multiple core brands across the portfolio.
Establishes and updates the value proposition as customer’s needs evolve.
Drives demand through execution focusing on evidence and claims to all key stakeholders.
Implements and develops tactical plans by providing appropriate promotional materials.
Exploresinnovativeways to drive awareness and demand for our key platforms.
Monitors and controls budget; owns demand forecasting for assigned products, and analyzes financials within a brand.
Works productively with external agencies and cross functional groups within the organization.
Constantly brings relevant market insights through research in critical areas of the business.
Develops new concepts and products, portfolio management and prioritization of new opportunities throughfinancial modelingand gap analysis.
Collaborates with the Marketing organization and other internal customers to implement strategic branding programs that support key growth franchise areas.
Manages key agency relationships, including involvement in selection process,building relationshipswith agency management and agency evaluation process and review.
Qualifications:
Bachelor’s degree is required. MBA highly preferred.
10+ years of relevant business experience (Sales/Marketing) is required.
5 years Marketing Experience is strongly preferred.
4 years direct people ma…
Title: US Marketing Director – Endocutters
Company: Johnson & Johnson
Location: Cincinnati, Ohio, USA
Category: Marketing / Advertising / PR, Management
