Overview
Vice President, Consumer Marketing Jobs in San Francisco, California, USA at Visa
Position: Vice President, North America Consumer Marketing
Company Description
Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most
innovative
, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common
purpose
– to uplift everyone, everywhere by being the best way to pay and be paid.
Make an impact with a
purpose-driven
industry leader. Join us today and experience Life at Visa.
Job Description
Position Overview:
The Vice President of Consumer Marketing for North America will be responsible for leading the strategic development and execution of all consumer-focused marketing initiatives. This role requires a visionary leader with a deep understanding of consumer behavior, brand management, digital, social and experiential marketing, and data-driven decision making. The VP of Consumer Marketing will work closely with
cross-functional teams
to drive growth, enhance brand equity, and ensure consistent messaging across all consumer touchpoints.
The VP will report directly to the CMO, NA and is a key member of the
executiveleadershipteam
and will also work closely with the Chief Brand Officer and Global head of Sponsor ships. The Vice President of Consumer Marketing will have the opportunity to make a significant impact on the company’s growth and success. Join us and be part of a
dynamic
,
forward-thinking
organization committed to excellence in consumer marketing!
Key Responsibilities:
•
Strategic Leadership
:
Develop and implement comprehensive marketing strategies that align with the company’s overall business objectives and drive consumer engagement and loyalty.
• Brand Marketing:
Oversee all aspects of brand marketing, including campaigns positioning and messaging. Ensure that the brand is consistently represented across all marketing channels and consumer interactions and fully integrated with the Global platform.
• Social Marketing:
Lead the social marketing team to develop and execute
innovative
campaigns across various digital platforms for both paid and organic.
• Business Segment Priorities:
Lead the marketing strategy, creative development and execution of key Visa business priorities such as Cross border, Ecommerce, Affluent and other priorities tied to the Visa 2030 strategy.
• Market Research and Analysis:
Conduct thorough market research and analysis to understand consumer trends, preferences, and behaviors. Utilize insights to inform marketing strategies and optimize campaign performance.
•
Budget Management
:
Develop and manage the marketing budget, ensuring efficient allocation of resources and maximum return on investment.
•
Team Leadership
:
Build, mentor, and lead a high-performing marketing team. Foster a
collaborative
and
innovative
work environment
that encourages
continuous learning
and
professional growth
.
•
Collaboration
and
Communication
:
Work closely with other departments, including…
Title: Vice President, Consumer Marketing
Company: Visa
Location: San Francisco, California, USA
Category: Marketing / Advertising / PR, Management
