Overview
Vice President, Demand Generation/Marketing Jobs in Boston, Massachusetts, USA at –
Position: Â Vice President, Demand Generation (Marketing)
Armis,the cyber exposure management & security company, protects the entire attack surface and manages an organization’s cyber risk exposure in real time. In a rapidly evolving, perimeter-less world, Armis ensures that organizations continuouslysee,protectandmanageall critical assets – from theground to the cloud. Armis secures Fortune 100, 200 and 500 companies as well as national governments, state and local entities to help keep critical infrastructure, economies and society safe and secure 24/7.
Armis is a privately held company headquartered in California.
Armis is seeking adynamicand visionaryVice President, Demand Generationto lead our global marketing efforts in driving commercial success. This role is critical in ensuring the alignment and performance of our demand generation strategy across all markets, channels and verticals.
Reporting directly to the Chief Marketing Officer, the Vice President, Demand Generation will lead a high-performing, global team responsible for developing and executing campaigns that drive pipeline growth, accelerate revenue, and strengthen relationships with key stakeholders across sales and marketing.
This role is robust, global and requires someone who rolls up their sleeves and believes in accountability.
What you’ll do:
Strategic Leadership
:
Develop and own the global demand generation strategy to drive measurable pipeline growth and maximize ROI.
Align closely with the Chief Revenue Officer and salesleadershipto ensure marketing initiatives are tightly integrated with sales goals.
Championcollaborationbetween marketing and sales to optimize alignment, messaging, and campaign execution.
Team Leadership
and Development:
Lead and inspire adiverse, global team of directors and senior leaders, including but not limited to:
Director, International Marketing (team of
4)
Director, Customer, Campaign, and ABM Marketing (team of
9)
Senior Director, Americas Marketing (team of
9)
Senior Director, Partner Marketing (team of
5)
Act as a “player-coach,” mentoring the team to fosterinnovation, accountability, andprofessional growth.
Drive cohesion and alignment within the team, ensuring the execution of global campaigns with regional relevance.
Data-Driven Decision Making:
Leverage advanced analytics to assess performance, optimize strategies, and forecast results.
Implement robust metrics and KPIs to measure success and ensure accountability.
Provide clear insights and recommendations toleadershipon pipeline performance and growth opportunities.
Campaign Excellence:
Ensure the design and execution of multi-channel campaigns that target specific customer segments, industries, and geographies.
Drive Account-Based Marketing (ABM) initiatives to engage high-value accounts effectively.
Optimize the customer journey through personalized content, messaging, and engagement strategies.
Collaboration
and Alignment:
Build strong relationships with sales leaders across regions to ensure seamless integration of marketing and sales efforts.
Partner with the global marketing organization to align demand generation activities with brand, creative, and digital strategies.
Drive alignment with product marketing to ensure messaging resonates with target audiences and reflects product value propositions.
Market
Adaptability
:
Stay informed of market trends, competitor strategies, and emer…
Title: Vice President, Demand Generation/Marketing
Company: –
Location: Boston, Massachusetts, USA
Category: Management, Marketing / Advertising / PR
