Overview
Vice President, European B2C Campaigns Lead Jobs in London, England, UK at ENGINEERINGUK
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About this role
JobPurpose/Background:
We are seeking a Vice President to lead End-Investor Marketing Campaigns for iShares, with a particular focus on Germany andeducationacross the region. As part of the EMEA Brand, Campaigns & Media team, you will be responsible for drivingbrand awareness, consideration, and preference for iShares across Europe. This role involves leading the creation and execution of paid and owned content strategies that resonate with end-investors, ensuring effective, data-driven campaign delivery across digital and traditional platforms.
In this keyleadershiprole, you will lead a small team (with two direct reports) and work closely with adiverserange of internal partners, including research, media, global brand, digital, local market managers (with a primary focus on Germany), sales, corporate communications, and compliance. You will also manage external agencies to deliverinnovative, data-driven marketing campaigns that are fully aligned with our brand vision and strategic business objectives.
Key Responsibilities:
CampaignLeadership:Lead the development and execution of a multi-channel paid media marketing campaign for the iShares brand in Germany, with investmenteducationinitiatives across the broader EMEA region.
Team &Project Management:Manage a small, agile team responsible for executing campaigns, ensuring effectivecollaborationacross functions in afast-paced,dynamic environment.
Content Creation:Manage the development of compelling advertising and educational content, spanning social media (Instagram, Tik Tok), video platforms (You Tube, programmatic), paid search, native advertising, and more.
Cross-Channel Optimisation:Ensure content is optimised fordiversemarketing channels, focusing on strong copywriting, design integrity, and alignment with iShares’ brand identity.
Brand Consistency:Champion iShares’ brand design principles, ensuring consistent visuals, tone of voice, and brand messaging across all content.
Agency Management:Oversee relationships with key advertising and social media agencies (e.g., Pulse, Mother), ensuring high-quality campaign execution.
Media Strategy & Partnerships:Work closely with the Black Rock media team and agency partners (Mindshare) to develop data-driven media plans, ensuring alignment with campaign objectives.
Localisation & Market Focus:Partner with local marketing managers, especially in Germany, to adapt and scale campaign assets, ensuring local market relevance while meeting regional placement needs.
Data-Driven Optimisation:Use data and analytics to measure campaign performance, making informed decisions to optimise strategies for maximum ROI and brand impact.
StakeholderCommunication:Effectively communicate campaign strategies, progress, and results to a wide range of internal and external stakeholders.
Knowledge &
Experience:
~7+ years of marketing experience
, preferably in financial services or another regulated industry, though candidates with relevant campaign experience from other sectors are also encouraged to apply.
Exceptionalproject managementskills
, with a proven ability to manage multiple campaigns across various marketing channels while working effectively in a matrix organization.
Strong relationship-building skills
, with the ability to foster and maintaincollaborative partnershipswith internal teams, external agencies, and local market managers.
Excellentcommunicationand presentation abil…
Title: Vice President, European B2C Campaigns Lead
Company: ENGINEERINGUK
Location: London, England, UK
Category: Marketing / Advertising / PR, Management
