Overview
Vice President Marketing Jobs in United States at Mondo
Title: Vice President Marketing
Company: Mondo
Location: United States
Position Overview:
This role will focus on driving strategic growth, scaling marketing efforts, and expanding into new markets, with a particular focus on healthcare. The ideal candidate is a dynamic, experienced leader with a proven track record in ad tech, marketing automation, and building strong client relationships in the agency landscape.
Key Responsibilities:
Strategic Leadership:Develop and execute a comprehensive marketing strategy to position the company as a leader in the healthcare DSP space by 2025, while maintaining excellence in the political agency vertical.
Go-to-Market (GTM) Strategy:Collaborate with the Product Marketing team to craft GTM strategies for new and existing products, ensuring alignment with business goals.
Client Engagement:Build and nurture relationships with existing political agency clients while developing strong connections with healthcare agencies to drive growth and adoption.
Marketing Campaigns:Oversee the creation and execution of integrated marketing campaigns, including sponsorships, email marketing, and other digital initiatives to enhance brand visibility and engagement.
Event Management:Lead efforts to sponsor and participate in key industry events to increase brand recognition and showcase company offerings.
Email Marketing Automation:Establish and optimize email marketing workflows using HubSpot, ensuring robust engagement with clients and prospects.
Team Leadership:Guide and collaborate with a team of three Product Marketing professionals, fostering a culture of innovation, collaboration, and excellence.
Market Expansion:Drive efforts to establish a strong foothold in the healthcare space while continuing to support and grow existing markets.
Required Qualifications:
Industry Expertise:Proven experience in the Ad Tech industry with a deep understanding of programmatic marketing and DSPs.
Marketing Automation:Hands-on experience with HubSpot and the ability to design and execute email marketing strategies.
Agency Growth Success:Demonstrated success in growing agency clientele for product companies, particularly in the healthcare sector.
Leadership:Strong track record of leading high-performing teams and driving results in a fast-paced, high-growth environment.
Campaign Execution:Expertise in managing end-to-end marketing campaigns, including digital, email, and event-based strategies.
Strategic Vision:Ability to craft and communicate a clear vision for marketing efforts, aligning with business objectives and driving tangible results.
Preferred Qualifications:
Experience working with healthcare agencies and navigating the unique challenges of this vertical.
Strong analytical skills, with the ability to measure and optimize marketing performance.
Knowledge of trends and best practices in ad tech, healthcare marketing, and digital advertising.
