Overview
Vice President, Media/Search Jobs in New York, New York, USA at Publicis Media
Position: Vice President, Performance Media (Search)
Location: New York
Company description
Publicis Media Exchange (PMX) is the global media platform for Publicis Groupe [Euronext Paris FR, CAC 40]. PMX is an omnichannel activation powerhouse that drives smart application of investment through leveraging scale, marketplace
innovation
, deeper partnerships and intelligence. PMX is at the forefront of the converging marketplace executing data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.
Overview The Publicis Media Performance Center of Excellence is our team of cutting-edge performance marketers who create and drive performance marketing excellence across Publicis Media agencies. Our mission is to enable our agencies to operate as efficiently as possible while bringing industry leading performance marketing solutions to our clients. We enable our agencies through standardization of processes and best practices, leveraging our tools and solutions and delivering performance marketing training and
education
.
What You’ll Do:
The Vice President, Search is a key thought leader and expert in the Paid and Organic Search space, serving all Publicis Media agencies. We ask that you have a proven ability to showcase strategic thought
leadership
and development of tactical best practices. You should have an understanding of all major search platform capabilities and be able to translate complex technical concepts to non-technical audiences.
We need someone who loves to take on obstacles, collaborate across agency teams, and has a strong POV with the ability to identify needs and build solutions.
This position will also serve as the internal sales lead for our proprietary solutions. Â In this role, you will work with agencies and clients to identify opportunities to scale our solutions, develop sales collateral and move opportunities through the sales process to close. Â Performance will be measured against product adoption and meeting revenue targets. This role is unique as it drives best practices, thought
leadership
, and
innovation
across all agencies.
Rather than working for a single client, our work impacts all clients. The Vice President is able to define our roadmap, team priorities, and lead content that directly influences all clients in the US. Self-starters and people who naturally curious and are comfortable working in grey space are successful in this role.
Responsibilities Lead Paid Search content development, including POVs, playbooks, training, and educational 101, 201, and 301 content pieces.
Drive sales and adoption of our our proprietary products and solutions with senior leaders across Publicis agencies
Experience with
the Search space to satisfy business outcomes, including both paid and organic search as well as the shoppable components within traditional search.
Curate first-to-market solutions –
inclusive
of search activation support, collateral development, and testing frameworks
Identify and document FAQs, automating responses to common agency questions
Develop ad hoc content based on custom requests from agency teams and reactions to relevant marketplace changes
Build relationships with Publicis Media agency executives and media channel leads
Ma…
Title: Vice President, Media/Search
Company: Publicis Media
Location: New York, New York, USA
Category: Marketing / Advertising / PR, Management
