Overview
Vice President of Business Development Jobs in Kensington, Maryland, USA at Xanitos
Location: Kensington
BAE Systems, Inc. has an incredible story to tell – from our mission to our technology to our people. We have an
exciting
opportunity for a strategic communications leader to serve as a key member of the
senior leadership
team in BAE Systems’ Intelligence and Security (I&S) sector, reporting to the sector President. The Vice President of Communications has full-spectrum
leadership
for all aspects of the sector’s corporate communications, including communications strategy, executive communications, media relations and crisis management, marketing, recruitment marketing, social media, creative services, internal communications, and community investment.
The Vice President also serves on the company’s Communications
Leadership
Team, helping to shape enterprise-wide communications strategy and execution. This role is based at our sector headquarters in McLean, VA. I&S employs approximately 6,500 geographically dispersed employees.
Responsibilities :
• Develop and direct execution of a communications strategy that is purposeful, comprehensive, and measurable in support of the brand, corporate strategy, and business and growth objectives.
• Provide strategic communications counsel to the sector president and
senior leadership
team on media relations, crisis preparedness and management, and regulatory, policy, and legislative initiatives. This includes anticipating and identifying challenges and emerging issues that may affect the sector’s reputation, and proactively developing strategies to address them.
• Provide communications counsel and deliverables to business areas and functional leaders to help achieve strategic and financial objectives.
• Partner and collaborate with BAE Systems, Inc. communications senior leaders and teams to ensure a coordinated communications approach, resulting in a consistent brand experience across the enterprise.
• Coordinate with Government Relations on local, state, and Federal government relations efforts, developing company positions on key public policy issues, key leader contact plans, and
effective communication
strategies in support of lobbying.
• Represent the sector as its chief spokesperson with the media and other key stakeholders on public issues affecting the company and the competitive environment.
• Direct the development and implementation of an effective global media relations program aligned with overall BAE Systems messaging to promote positive coverage of the company and convey its strategic themes and differentiating capabilities to a broad audience.
• Enhance the company’s presence and engagement with digital tools, including the company website and a range of social media platforms.
• Oversee the development and execution of marketing communications strategy to position BAE Systems as a market and thought leader, maximize positive exposure, and achieve brand and product awareness.
• Develop and implement a recruitment marketing strategy and targeted campaigns to help the sector attract new talent across various geographies and skill sets.
• Lead the development and execution of a sustainable internal communications program that increases employees’ understanding and support of BAE Systems vision, values, and initiatives.
• Drive the sector’s community investment program, in…
Title: Vice President of Business Development
Company: Xanitos
Location: Kensington, Maryland, USA
Category: Management, Marketing / Advertising / PR
