Overview
Vice President of Communications Jobs in Atlanta, Georgia, USA at YMCA Of Metro Atlanta
As a thought-leader and best-in-class provider ineducation,wellness, youth development, and community-building, The YMCA of Metro Atlanta is one of the oldest and most essential non-profits serving in Atlanta. Today, we’re looking for you to join us as we carry out our mission to positively impact lives and communities across the state.
At the Y, we’re an association of like-minded people (staff, volunteers, and members), on the forefront of a movement to ensure that everyone especially children experience an equal opportunity to reach their full potential. In the course of a year, we provide more than 3,000 children, ages 6 weeks through Pre-K with high-quality literacy and STEAM-infused learning; give 58,000 youth and teens access to sports, aquatics, day and resident camps, teenleadership developmentprograms, and employment opportunities;
provide over 200,000 members with programs, services, and facilities to enjoy connection and maintainwellnessregardless of age; and engage over 25,000 volunteers and donors from across Atlanta to share in the gift of supporting their communities.
NATURE AND SCOPE:
The YMCA of Metro Atlanta is seeking adynamicand experienced Vice President, Communications to oversee internal and external communications and public relations efforts. This role, reporting directly to the Chief Marketing Officer, is responsible for developing and implementing an integrated strategic communications plan to advance the organization’s brand identity and ensure messaging is consistent, engaging, and effectively promotes the YMCA’s brand, programming, and services.
The VP of Communications and her/his team will lead efforts to achieve the Y’s goal in becoming one of the most relevantcommunity impactorganizations in metro Atlanta.
RESPONSIBILITIES (including, but not limited to):
Set strategic direction on the development and implementation of an integrated strategic communications plan to advance the organization’s brand identity.
Strongcollaborationwith VP Marketing on Communications support as part of omni-channel strategy for revenue-generating campaigns and promotions.
Internal communications:
Develop, execute, and manage internal communications in a consistent voice.
Strategic and functional oversight of Y intranet site, including staff and organizationalrecognitionefforts, departmental and association updates, and Executive communications.
Lead visual/video storytelling efforts to amplify the awareness of the impact of the Y CEO messages, YMCA events,community impactstories, donor events, and organizational achievements.
Track and report on intranet analytics with key stakeholders monthly.
External communications:
Collaborate with PR firm to develop and execute a year-long public relations strategy based on the Association’s and departmental goals.
Manage and share PR/communications calendar with key stakeholders monthly
Working with VP Marketing, leverage visual/video storytelling efforts for use in additional channels such as social media and broadcast campaigns.
Manage communications activities that promote, enhance, and protect the organization’s brand reputation, including response around incidents, crises, and issues.
Lead communications support efforts for Praesidium Accreditation project, developing Early Learning communications strategies, and refreshing the Association’s crisis communications plans with key stakeholders
Develop and nurture relationships with media to pitch story oppo…
Title: Vice President of Communications
Company: YMCA Of Metro Atlanta
Location: Atlanta, Georgia, USA
Category: Marketing / Advertising / PR, Management
