Overview
Vice President of Marketing Jobs in Cincinnati, Ohio, USA at Tru Vue
Tru Vue Inc.
Position Summary
Reporting directly to the President of Large Scale Optical (LSO), the VP of Marketing is responsible for developing and executing the overall marketing strategy to drive profitable growth throughbrand awareness, demand generation for new and existing customers and markets. The individual will drive product management, opportunity pipeline (CRM)advancement, marketing insights, digital/traditional marketing activities and strategic NPI/packaging projects. They will manage a team of marketing professionals to drive growth and work closely with executiveleadershipto achieve business goals.
This individual should have experience with integrating businesses and brands.
The success of the incumbent will be measured on his/her ability to support the business units in driving profitable growth, and the ability to achieve operational excellence in terms of budget and effectiveness.
Responsibilities
StrategicLeadership:
Key driver of the business and marketing value proposition strategy.
Provide vision andleadershipfor the marketing team to drive results in all areas of marketing, including digital marketing, product marketing, content, and brand development.
Develop a deep understanding of markets, customer needs, and competitive positioning to drive profitable growth.
Marketing DepartmentLeadership:
Ensure the group has the appropriate skills and structure allowing it to scale with growth.
Lead, mentor, and build a high-performing marketing team, fosteringcollaborationand excellence.
Brand Development:
Implement and ensure compliance to product/brand hierarchy standards.
Strengthen the company/product brand, ensuring consistency across all touchpoints, channels, and markets.
Develop and implement a compelling value proposition that differentiates the company in the marketplace.
Market Insights:
Conduct market insights work to understand customer behavior, market needs, and competitor strategies.
Analyze performance data and adjust strategies to maximize ROI on marketing activities.
Lead Portfolio Management
Pricing strategies and execute price changes.
SKU rationalization
Strategic NPI and packaging projects
Lead opportunity pipeline process
Conduct direct and indirect customer segmentation.
Implement a CRM cross segment to drive a healthy demand opportunity funnel.
Leverage data analytics to improve effectiveness of campaigns.
Budget/Agency Management:
Consolidate agencies/vendors across segments to create efficiencies without impacting effectiveness.
Manage the marketing budget, allocating resources effectively to achieve objectives and deliver positive ROI.
Requirements
Education
Bachelor’s degree in marketing, business, or a related field; MBA preferred.
Experience & Skills
10+ years of experience in B2B marketing, with at least 5 years in aseniorleadershiprole.
Experience in M&A/integrating new businesses.
Experience building and managing a strategic marketing team.
In depth experience utilizing Salesforce/CRM to deliver business growth
Proven track recordof developing and executing successful marketing strategies.
Strongleadershipand team management skills with the ability to coach and motivate others.
Deep knowledge of digital marketing channels, tools, and technologies.
Agency management experience.
Excellentanalytical skillswith the abilit…
Title: Vice President of Marketing
Company: Tru Vue
Location: Cincinnati, Ohio, USA
Category: Marketing / Advertising / PR, Management
