Overview
Vice President Product Marketing Jobs in New York, New York, USA at Fluvio
Location: New York
Fluvio is hiring a VP of Product Marketing on behalf of a high-growth marketing technology company that helps organizations reach and influence the most critical decision-makers in their industries.
This company is the leading technology company creating a new category of Decision Maker Marketing . The most important decisions are made by the hardest people to reach and influence. Historically, C-suite leaders have lacked the tools to reach the stakeholders that matter most to their business. The C-suites of hundreds of Fortune 500 companies, major agencies,trade associations, nonprofits, and governments work with this company to put their best content in front of business-critical decision makers and those they trust – from policymakers and investors to CEOs, key employees, members of the media and more.
Decision makers are informed by what they read, learn from advisors, hear from colleagues, and discuss with family and friends. To break through to them, you must reach them through the only channel that really moves them: those they know and trust. This company uses publicly available or fully permissioned data to map billions of social relationships between nearly every American adult and enable clients to deliver content directly to decision makers and those that matter most to them.
About the Role:
The company is seeking aVP of Product Marketingto grow and lead the Product Marketing function for theirinnovativeplatform. Reporting to the SVP, Platform, this individual will be responsible for driving product marketing strategy, executing go-to-market initiatives, and ensuring the successful commercialization of new products and features.
Key Responsibilities:
Build andLead the Team:
Recruit, develop, and mentor a high-performing product marketing team, fostering a culture of excellence,collaboration, andinnovation.
Set Strategic Direction:
Define the overarching product marketing strategy, ensuring alignment with the company’s goals and market opportunities.
Drive
Cross-FunctionalCollaboration:
Establish strong partnerships with product, engineering, sales, and customer success teams to ensure alignment and seamless execution of strategies.
Enable Team Execution:
Oversee the development of product value propositions, positioning, and messaging by guiding the team and providing strategic direction.
Guide Market Insights:
Lead efforts to gather and synthesize market research, competitive analysis, and customer insights, ensuring findings are effectively leveraged by the team.
Shape Go-to-Market Plans:
Define and oversee comprehensive go-to-market strategies for product launches, ensuring coordination across teams and alignment with broader business goals.
Oversee Commercialization:
Provide strategic oversight for the commercialization process, ensuring successful launches of new products and features throughcross-functional collaboration.
Coach on Messaging and Collateral:
Guide the team in crafting messaging and collateral that resonate with target audiences, enabling customer-facing teams to effectively position the product.
Monitor Trends and Competitive Landscape:
Lead the identification of industry trends and competitive movements, ensuring the team proactively integrates insights into strategies and recommendations.
EmpowerData-Driven Decisions:
Establish frameworks for analyzing customer feedback and measuring the impact of product marketing initiatives, empowering the team to driv…
Title: Vice President Product Marketing
Company: Fluvio
Location: New York, New York, USA
Category: Marketing / Advertising / PR, Management
