Overview
Vice President Product Marketing Jobs in Pune, India at MacroHire
We are hiring VP – Product Marketing for one of our client s. Details below :
Job Title:VP – Marketing
Location:Pune Reports
To:CEO
We are seeking adynamicHead of Marketing (VP, Marketing) to lead our marketing initiatives and propel us to the next level. If you’re a product marketing expert, community builder, data-driven strategist, and a savvy leader who thrives in scaling high-growth enterprise SaaS businesses, we want to talk to you!
Key Responsibilities:
Product Marketing & Positioning:
● Craft compelling product marketing strategies that clearly differentiate our platform from competitors.
● Lead messaging, positioning, and product launches, making our features resonate with target audiences. Content & Community Building:
● Lead content marketing initiatives including whitepapers, blogs, webinars, and videos to engage our ICP.
● Foster avibrant communitythrough AMAs, podcasts, and inuencer partnerships, positioning us as thought leaders in Retail Media. Demand Generation & Campaigns:
● Design and executeinnovativedemand generation campaigns, events, and thoughtleadershipinitiatives to drive growth.
● Partner with Sales and Product teams to ensure seamless lead ow and measurable demand outcomes.
Sales Enablement:
● Developimpactfulsales tools and resources, educating internal and partner Sales teams on product value and market insights.
● Supportsales successby aligning marketing initiatives with business goals. Competitive &
Market Intelligence:
● Build intelligence on competitive offerings and industry trends to rene marketing strategies and product positioning.
● Leverage insights to enhance market differentiation and growth acceleration. Client Councils &
Evangelism:
● Build a Client and Inuencer Advisory Council to foster meaningful discussions and deepen engagement.
● Act as an evangelist for our product by nurturing relationships with key clients and inuencers.
Team Leadership& Execution:
● Lead and grow a high-performing marketing team, fosteringcollaborationandhands-onexecution of marketing KPIs.
● Establish data-driven marketing processes, tracking performance and optimizing initiatives for maximum impact.
Strategic Planning&Budget Management:
● Develop and own the overall marketing strategy, aligning it withcompany growthgoals.
● Manage the marketing budget eciently, ensuring a focus on high-impact, ROI-driven activities.
Qualications:
● 8+ years of experience in marketingleadership roles, preferably in enterprise SaaS companies.
●Proven track recordin scaling marketing efforts from early stages (Series B to Series D) in B2B environments.
● Deep expertise in product marketing, content marketing, performance marketing, and community building.
● Strong understanding of Retail Media, AdTech, or related industries is a huge plus.
● Exceptionalcommunicationand storytelling skills, with the ability to craft compelling messages that resonate with target audiences.
● Highly analytical, data-savvy, and process-oriented, with a strong focus on measurable outcomes.
● Experience managingcross-functional teamsand building acollaborative,inclusive culture.
● Familiarity with marketing technologies, CRM tools (e.g., Hub Spot, Marketo), and analytics platforms.
● Strongleadership, strategic thinking, and decision-making abilities.
Why Join Us?
● Opportunity to lead the marketing function in a high-growth enterprise SaaS company.
● Work with acollaborativeandinnovative teamcommitted to …
Title: Vice President Product Marketing
Company: MacroHire
Location: Pune, India
Category: Marketing / Advertising / PR, Management
