Overview
Vice President Retail Marketing Jobs in Chicago, Illinois, USA at Verano
The Vice President of Retail Marketing is responsible for the oversight and execution of omni-channel, dispensary-focused marketing across Verano’s retail footprint. This person will lead a team of retail marketing professionals in executing marketing initiatives and programs designed for efficient customer acquisition and retention while driving sales across Verano’s brand and product portfolio. This will be a cross-functional role, collaborating across our marketing department disciplines, including brand, digital, and product, to ensure important processes are maintained, timelines are met, and individuals are held accountable.
This person must be willing to work out of Verano’s corporate office in Chicago, IL, and travel to retail locations across our portfolio.
Essential Duties and Responsibilities:
Develop and execute omni-channel marketing plans with objectives, strategies, and tactics to support market growth targets driven by analytical insights and internal forecasts.
Serve as a data-driven leader, leveraging expertise in analyzing large data sets to understand customer segmentation and harnessing automation to design and execute highly targeted, personalized campaigns.
Develop targeted and scalable strategies and action plans to grow the retail business including promotional events, partner collaborations, and community outreach initiatives.
Find efficiencies across a complex anddynamictechnology stack to increase marketing automation and improve overall program effectiveness throughout owned and paid media channels.
Desire to own projects and exceed expectations, with the ability to find solutions and deliver results within a rapidly changing,entrepreneurialculture.
Work cross-functionally withretail operations, commercialization, and supply chain teams to deliver best-in-class marketing to launch and support product roadmaps.
Develop strong retail marketing plans that support state revenue targets while maintainingflexibilityto adapt to changes in market conditions.
Maintain working knowledge of the consumer, markets, and trends to glean insights and develop data-driven plans to capitalize on opportunities.
Responsible for adhering to the marketing budget.
KPIs will be measured primarily by the success of patient/customer growth, meeting revenue targets, expanding patient/customer product mix portfolio.
Perform other duties as assigned byleadership.
Minimum Qualifications:
Bachelor’s degree required.
12+ years working in Marketing with a focus on program execution, retail brand development, web/e-commerce and/or mobile applications, and cross-channel media strategy.
Strategic mind-set, with aproven track recordin developing business strategies in complex anddynamicenvironments.
5+ years in consumer-packaged goods marketing, digital marketing, or retail marketing preferred.
Experience leading a team in a matrixed organization.
Experience contributing to the retail planning process.
Excellentproject managementskills.
Strong customer focus and relationship orientation.
Exceptional written and verbalcommunication skills.
Regional and national travel required.
Preferred Qualifications:
Comfort with analytics and strong business acumen.
Strong understanding of retail marketing and relevant technology.
Ability to pivot priorities quickly and effectively as needed.
Experience developing all aspects of marketing eco-system.
Understanding of basic retail andvisual merchandisingsolutions.
Proven mastery of p…
Title: Vice President Retail Marketing
Company: Verano
Location: Chicago, Illinois, USA
Category: Marketing / Advertising / PR, Retail
