Overview
Vice President, Strategic Communications Jobs in Orlando, Florida, USA at Valencia College
Position Number
SE
Position Title
Vice President, Strategic Communications
Job Type
Administrator
FT/PT
Full-Time
Employee Class Description
A2-Executive Staff
General Position Description
Providessenior leadershipand vision for the development and implementation of multi-channelcommunicationstrategies that enhance the visibility and reputation of the Valencia College brand. Oversees marketing, media relations, internal and external communications to ensure consistent messaging across all audiences and channels.
Salary Range
$200,000-$245,000 Per Year
Essential Job Functions
Leads and executes comprehensivecommunicationplans to support the college’s goals and strategic impact plan. Collaborates with key stakeholders to implementcommunicationstrategies to build awareness of the college’s mission, programs, services, and initiatives and enhance its public image.
Provides strategic oversight of all marketing and branding initiatives including press releases, media kits, public relations campaigns, social media, and other materials. Ensures the college’s brand is consistently represented across all communications and marketing materials.
Oversees a multi-channel student marketing strategy to engage priority audiences and attract enrollment, clearly communicating the college’s commitment to affordability, accessibility, and high-quality educational opportunities.
Oversees the college’s social media strategy across platforms (e.g., Facebook, X (formerly Twitter), Instagram, Linked In, You Tube, etc.) to strengthen the institution’s online presence and engage with prospective students, alumni, community leaders and partners, and other key stakeholders.
Monitors return on investment (ROI) as well as other metrics and analytics to report results to key stakeholders.
Establishes internalcommunicationstrategies and practices to ensure clear and timely information flow within the college; oversees internalcommunicationtools and resources and evaluates their effectiveness.
Builds and cultivates relationships with local, regional, and national media to enhance the college’s visibility, reputation, and ability to respond effectively in times of crisis or opportunity.
Anticipate potential risks or crises and helps develop or refine the college’s crisiscommunicationplan. Coordinates media training, tabletop exercises, and simulations to ensure that spokespeople and staff are prepared for emergencies.
Leads and guides the Communications and Marketing teams, providesprofessional development opportunitiesand mentorship, and fosters a positive andcollaborative teamenvironment.
Serves as primary advisor to the College President and all members of thesenior leadershipteam and Valencia College Foundation in matters of internal and external communications, including crisis communications.
Monitors news, media, and social media. Ensures the timely, accurate, and sensitive handling of issues and responding as appropriate to mitigate potential reputational risks.
Provides direction for special events that promote the college and supports colleagues with public speaking, presentations, articles, and programs.
Develops and manages assigned budgets.
Other related assigned responsibilities as determined by the President.
Qualifications
Required Minimum Education
Bachelor’s Degree from a regionally accredited institution, or any equivalent combination of relatededucation, training, and/or experience which provides the required knowledge, skills, and abilities…
Title: Vice President, Strategic Communications
Company: Valencia College
Location: Orlando, Florida, USA
Category: Marketing / Advertising / PR, Management
