Overview
Video & Digital Content Specialist Jobs in Doylestown, PA at Amerilife Group, LLC
The Manager, Global Print Marketing is responsible for creating and mobilizing integrated, multi-channel marketing plans to meet sub-segment sales and revenue goals in context of the overall Print Segment goals.
About the Role
In this opportunity as Manager, Global Print Marketing, you will:
Serve as a “connector” and trusted partner across TR Marketing and the Print business, partnering closely with cross-functional teams to translate marketing strategies into impactful, customer-centric campaign plans.
Understand customer personas and pain points to inform relevant, personalized campaigns.
Develop acquisition, retention, cross-sell, and upsell marketing campaign plans to meet business objectives.
Create initiative-specific marketing briefs and plan overviews that drive business impact and clearly allow other teams to mobilize and execute quickly.
Manage detailed campaign plans through thoughtful planning, integration of relevant content and effective translation into demand generation programs and activities; ensure expectations are set and deadlines are met across teams.
Continually monitor success of planning process and identify efficiencies, opportunities to optimize, leverage best practices, etc.
Accountable for consistently monitoring performance data of assigned sub-segment; Derive insight and action items to leadership team and key stakeholders throughout the business.
This role will be active in creating and delivering high-value marketing plans and will also lead a team of Campaign Planners supporting the overarching Print Segment sales and growth goals.
Key Deliverables:
Set and deliver digital campaign engagement goals that will drive brand, product and pain point awareness
Delivery of effective marketing strategies to drive Print e-store sales growth.
Delivery of financial targets for the segment
Ensure customer voice is driving marketing actions
About You
You’re a fit for the role of Manager, Print Marketing if your background includes:
6+ years in marketing planning and campaign strategy
BA/BS required; MBA preferred
2+ years of people management experience
Strategic understanding of key martech tools that influence integrated campaign planning (Marketing Automation Platforms, Digital Analytics tools, Webinar tools, CRM systems)
Customer-centric, high-achieving self-starter that thrives in a fast-paced, collaborative atmosphere
Team player with the ability to foster strong relationships across multiple levels and functions within the organization
Skilled at conflict resolution, solution selling and problem-solving to achieve win-win outcomes
Entrepreneurial ‘can do’ approach with an adaptable, change-oriented mindset
Highly analytical approach
Experience in a matrixed and agile environment preferred
Experience leveraging customer insights to drive strategy
Strong organizational and project management skills
#LI-D2E
What’s in it For You?
Join us to inform the way forward with the latest AI solutions and address real-world challenges in legal, tax, compliance, and news. Backed by our commitment to continuous learning and market-leading benefits, you’ll be prepared to grow, lead, and thrive in an AI-enabled future. This includes:
Industry-Leading Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, and hybrid model, empowering employees to achieve a better work-life balance.
Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.
Culture: Globally recognized and award-winning reputation for inclusion, innovation, and customer-focus. Our eleven business resource groups nurture our culture of belonging across the diverse backgrounds and experiences represented across our global footprint.
Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.
Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.
In the United States, Thomson Reuters offers a comprehensive benefits package to our employees. Our benefit package includes market competitive health, dental, vision, disability, and life insurance programs, as well as a competitive 401k plan with company match. In addition, Thomson Reuters offers market leading work life benefits with competitive vacation, sick and safe paid time off, paid holidays (including two company mental health days off), parental leave, sabbatical leave. These benefits meet or exceeds the requirements of paid time off in accordance with any applicable state or municipal laws. Finally, Thomson Reuters offers the following additional benefits: optional hospital, accident and sickness insurance paid 100% by the employee; optional life and AD&D insurance paid 100% by the employee; Flexible Spending and Health Savings Accounts; fitness reimbursement; access to Employee Assistance Program; Group Legal Identity Theft Protection benefit paid 100% by employee; access to 529 Plan; commuter benefits; Adoption & Surrogacy Assistance; Tuition Reimbursement; and access to Employee Stock Purchase Plan.
Thomson Reuters complies with local laws that require upfront disclosure of the expected pay range for a position. The base compensation range varies across locations.
For any eligible US locations, unless otherwise noted, the base compensation range for this role is $99,400 – $184,600.
This role may also be eligible for an Annual Bonus based on a combination of enterprise and individual performance.
Base pay is positioned within the range based on several factors including an individual’s knowledge, skills and experience with consideration given to internal equity. Base pay is one part of a comprehensive Total Reward program which also includes flexible and supportive benefits and other wellbeing programs.
Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we’ve been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world’s most global news services – Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.
We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.
Accessibility
As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.
We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.
Protect yourself from fraudulent job postings click here to know more.
More information about Thomson Reuters can be found on https://thomsonreuters.com.
Title: Video & Digital Content Specialist
Company: Amerilife Group, LLC
Location: Doylestown, PA
