Overview
VP Brand and Corporate Marketing Eightfold Not Jobs in San Francisco, California, USA at Savvy, Inc.
Position: VP Brand and Corporate Marketing Eightfold San Francisco, CA Interested Not Interested
Eightfold was founded with a vision to solve for employment in our society. For decades, the connection between individuals and opportunities has been based on who they are and their network’s strength vs. their potential. Eightfold leverages artificial intelligence to transform how to think about skills and capabilities for individuals and how jobs and career decisions are made. Eightfold offers the industry’s first AI-powered Talent Intelligence Platform to transform how organizations plan, hire, develop and retain a
diverse workforce
, enabling individuals to transform their careers.
To date, Eightfold AI has received more than $410 million in funding and a valuation of over $2B from leading investors to further our mission of finding the right career for everyone in the world. If you are passionate about solving one of the most fundamental challenges of our society – employment, working on hard business problems, and being part of an amazing growth story – Eightfold is the place to be!
As the Vice President of Corporate Marketing at Eightfold, you will be instrumental in defining and executing our brand strategy, driving
brand awareness
, and ensuring a consistent brand experience across various functions including marketing, sales, customer, and product experiences. Reporting directly to the Chief Marketing Officer (CMO), this role requires a blend of strategic acumen, creative vision, and
leadership
prowess to elevate Eightfold’s brand presence and market differentiation.
Success in this role will be measured by your impact on share of voice, community growth, pipeline driven through corporate and strategic events, media coverage and timely delivery of internal creative projects.
Key Responsibilities
• Brand Strategy Development:
Develop and implement a compelling brand strategy that establishes and enhances Eightfold’s unique identity and market position.
Create and oversee brand positioning, messaging, and value propositions to align with the company’s strategic goals.
Stay updated with market trends, customer insights, and competitive strategies to evolve the brand strategy effectively.
Collaborate with the CMO to set brand goals, objectives, and key performance indicators (KPIs) to drive brand growth and differentiation.
• Brand Expression and Consistency:
Manage internal designers and external agencies to create brand assets including visual identity, messaging, and content.
Ensure brand consistency and cohesion across all channels, touchpoints, and marketing activities.
Lead creative sessions and workshops to generate
innovative
concepts aligned with the brand  with product management, sales, and customer experience teams to maintain brand alignment across the organization and ensure consistency across all prospect and customer touchpoints.
Cultivate a culture of creativity and brand
advocacy
within the company.
• Brand
Communication
:
Develop and execute an integrated communications plan to enhance Eightfold’s brand identity and increase visibility among investors, press, analysts and our customers.
Create and manage brand-level awareness campaigns to drive the brand’s value proposition and driv…
Title: VP Brand and Corporate Marketing Eightfold Not
Company: Savvy, Inc.
Location: San Francisco, California, USA
Category: Marketing / Advertising / PR, Management
