Overview
VP, Brand Marketing Jobs in Boston, Massachusetts, USA at Confidential
VP, Brand Marketing
About the Company
Esteemed organization helping individuals start & run businesses
Industry
Computer Software
Type
Privately Held, VC-backed
Founded
2015
Employees
501-1000
Funding
$200+ million
Categories
Information Technology & Services
Administrative Consulting
Consulting
Professional
Services
Agency
Technology
Business Development
Business Information Systems
Internet
Specialties
internet
data
machine learning
technology platform
business services
legal
and mobile
mobile
business formation
accounting
ai
and fintech
About the Role
The Company is in search of a Vice President, Brand Marketing to join their mission of supporting entrepreneurs in a simple and effective way. The successful candidate will be a dynamic and adaptable leader with a proven track record in high-growth environments, capable of building and leading a brand marketing team that is customer-obsessed and dedicated to delivering delightful and memorable experiences.
This role is pivotal in setting the brand strategy, pushing the brand forward with best-in-class storytelling, and creating a culture that is oriented around the customer. The VP will be responsible for establishing brand and creative functions, overseeing the development of major brand and product campaigns, and refining processes to ensure the production of remarkable campaigns that drive awareness, retention, loyalty, and growth.
Applicants for the VP, Brand Marketing position at the company should have a minimum of 15 years of marketing experience, with at least 8 years in management roles, and a strong background in building and developing brand marketing and creative teams. The role requires a resourceful marketer with a tenacious mindset, exceptional leadership skills, and the ability to collaborate with senior leadership.
The ideal candidate will be highly adaptable, creative, and results-oriented, with a deep passion for ensuring customer value. Responsibilities also include setting clear and ambitious goals, tracking and improving core brand metrics, and demonstrating the positive impact of brand investments on other company KPIs. A deep understanding of creative and project management tools is essential, and experience in both in-house and agency environments is desired.
Hiring Manager Title
CMO
Travel Percent
Less than 10%
Functions
Marketing
Title: VP, Brand Marketing
Company: Confidential
Location: Boston, Massachusetts, USA
Category: Marketing / Advertising / PR (Marketing Manager, Branding Specialist / Ambassador, Marketing Strategy)
