Overview
VP – Brand Marketing (CPG) Jobs in Columbus, OH at Confidential Careers
Title: VP – Brand Marketing (CPG)
Company: Confidential Careers
Location: Columbus, OH
Vice President – Marketing
*This role will be located in North Carolina and will be on-site. Full relocation offered. Established CPG company! The most recent VP was promoted. The team also has a Vice President of Sales (must have CPG and Global exp).
The VP of Marketing will strengthen our commercial leadership team, and the global brand. This individual will be the driving force behind our global marketing strategy and will have the freedom to build and execute a comprehensive activation strategy that aligns with our consumer growth vision across all global markets and channels (Retail, OEM).
Long-term, this position will demand an exceptionally talented marketer who is a compelling storyteller, strategic thinker, creative visionary, and globally curious leader.
ESSENTIAL FUNCTIONS:
Champion companies marketing vision and brand identity, ensuring consistency and integrity across all global touchpoints. Oversee all aspects of the global marketing function, including global market prioritization, consumer segmentation, brand, product and customer marketing, external agency relationships, strategic partnerships, professional tour performance, and communications such as advertising, PR, and social media.
Consumer Experience: Advocate for evolving both the physical and digital consumer experiences to meet the future needs of the companies global consumers. Partner with the digital team to establish an omni-channel experience roadmap, while also evaluating cost-efficient ways to enhance the physical experience. Focus on creating seamless, innovative, and engaging interactions across all global touchpoints to foster consumer advocacy.
Global Integration: Oversee the creation and management of a comprehensive global consumer activation calendar in collaboration with product management, digital, sales, and other cross-functional teams. Leverage the calendar to drive synergistic and coordinated activations among commercial leaders. Utilize analytics and insights to measure and optimize marketing performance, ensuring data-driven decision-making to support consumer growth commitments.
Ideal Experience:
Experienced executive and proven leader: Proven track record in change management, establishing trust, fostering a growth culture. Experience with building and leading global marketing functions within matrixed organizations
Omni- Channel Strategist who is an expert in developing compelling brand narratives and innovative marketing campaigns for global audiences. Experienced in integrating offline and online channels to create cohesive and engaging consumer experiences.
Strong sense of accountability, high P&L acumen, and a focus on building systems that drive sustainable results.
Proficient in leveraging data and analytics to optimize marketing strategies and measure performance. Knowledgeable in AI and emerging consumer technologies to enhance marketing personalization and consumer experience
QUALIFICATIONS:
Bachelor’s degree in marketing or business-related field from an accredited institution, MBA-preferred
10+ years of experience in marketing leadership roles, with a strong emphasis in branded consumer products and experience building a global marketing organization including managing multiple layers of people leaders.
Ability to travel up to 20% (global + domestic)
