Overview
VP, Consumer Engagement, Digital Acquisitions Marketing Leader Jobs in Kansas City, KS at Synchrony
Description:
We are looking for a Social Media Community Manager to join our Social Media team based in Los Angeles. As a creative copywriter for social, you know how to pick the right words to form authentic stories that resonate with our target audience and specific consumer segments within them. Your words inspire action, inform, trigger and convert people to directly engage with or buy ABH products. You are an expert in community management and experience actively engaging with the beauty community via meaningful 1v1 conversations on social.
Essential Job Functions
Lead/own the management of the Social Media Calendar for both core and newness launches: all platform content scheduling, copy creation, content management, and reporting
Create and publish real-time content and engagements targeted to specific audiences
Own the publishing, moderation and ongoing engagement to relevant social platforms, in alignment with the global social media standards, guidelines and strategies
Build and own social content database working closely with cross-functional teams to ensure content is delivered in a timely manner across all social activations
Engage the community actively and responsively, both in relevant outside communities and existing own channels – monitor consumer conversation in real-time (reacting to beauty look queries, preventing/resolving negative experiences, and identifying areas relevant for further brand engagement and enhancement)
Ensure all content is fully optimized across relevant channels via resizing, tagging, trackable linking and rapidly implementing any new social media technology
Lead copywriting for all social posts and coordination with Social Media Coordinator, PR and Marketing Campaign Leads for campaign maximization
Follow and manage the editorial calendar of the category and assigned platforms and ensure a seamless long-term consumer journey across all channels
Seek out opportunities to collaborate with Retailers and influencers on social and participate in relevant category conversations that are happening in the social media space – flag for opportunities for further engagement and interaction
Build outreach initiatives to strengthen the brand personality and voice within the industry/influencers
Co-create community and brand voice guidelines/best practices to scale efforts across company
Set channel user acquisition goals and exceed targets to develop month-over-month channel growth – increasing engagement and followers, both new and existing users
Follow, implement and execute on always-on core strategy and newness launch plans developed by Social Media Manager and set social engagement/user acquisition goals and analyze/report on relevant metrics to measure the impact of social media activities and optimize strategies based on real-time learnings and patterns
Lead the creation of weekly and monthly reporting of platform/content performance and share consumer/community analytics, sentiment, conversation reports and behavioral insights
Requirements:
Must have 2+ years of experience in related field in Social Media or Marketing
Excellent interpersonal/communication skills
Exposure to marketing campaign development and execution
Experience as an interactive strategist, community manager or directly related 1v1 experience
Extensive knowledge of influencer space, Tribe Dynamics, and FB Manager and data tools
Ability to self-manage, prioritize tasks and manage deliverables against tight timelines
Ability to set engagement KPIs that support business goals and create reports with actionable insights
Ability to comprehend and manage the implementation of a strategic campaign within the social media space
Must have experience managing third party vendors and leveraging social tools to execute, manage and report on dept growth/platform/content performance
Must have experience shooting and producing high-quality swatches and influencer content for all social
Understanding of social media moderation, tech tools, and conversation analysis
Natural authentic story-telling and visual communicator with a genuine love for the industry and beauty community (always ahead top of emerging trends)
Working knowledge of tech tools, analytics systems and tools, standard Content Management Systems/Platforms (CMS), and digital platforms
Organizational skills, negotiation skills, advanced skills: outlook, excel, word, PowerPoint or keynote, data graphs build out
Bachelor’s degree in Writing, Communications, (Social Media/Digital) Advertising, Journalism or related field
Position is hybrid. Candidates must be based in Los Angeles and willing to commute as needed.
Anastasia Beverly Hills offers a competitive compensation package with full benefits and a 401(K) plan with matching contributions from the company. The starting base salary range for this position in the selected city is $75,000.00-$85,000.00 hourly. Compensation may vary outside of this range depending on several factors, including a candidate’s qualifications, skills, competencies, experience, and geographical location. Base pay is one part of the total compensation package that is provided to compensate and recognize employees for their work.
Title: VP, Consumer Engagement, Digital Acquisitions Marketing Leader
Company: Synchrony
Location: Kansas City, KS
