Overview
VP Consumer Insights Jobs in Chicago, Illinois, USA at Molson Coors Beverage
Requisition
A Career in Beer and Beyond:
Our
purpose
at Molson Coors Beverage Company is to brew beverages that unite people to celebrate all life’s moments. We’ve been brewing iconic brands for over 350 years combined and are now proud to be offering a
modern
portfolio that expands beyond the beer aisle.
We are Talent Brewers with our culture rooted in our core Values. We believe in our brands and our people, and that
inclusion
and belonging is the key to a winning team culture. We want you to
join our team
of brand ambassadors who believe the world is full of untapped opportunities. So, if you get excited about making a real difference as part of a winning team like we do, we want to hear from you.
The Headlines:
In the role of VP Consumer Insights working in Chicago, IL (hybrid/on-site) you will be a part of the Americas Commercial Accelerator team and lead brand, shopper, and
innovation
strategic thinking to modernize the way our brands engage with consumers through the development and interpretation of insights. This role is also responsible for understanding and unlocking the future of consumer trends and developing insights that drive
innovation
.
This position reports to the Chief Commercial Enablement Officer and works closely with
senior leadership
and several
cross-functional teams
.
The Responsibilities:
• Leads a team of talented colleagues, and support their growth and development through career discussions and coaching through consistent one-on-one conversations.
• Provide strategic brand-building expertise across all the company’s brands. Through management of a team of research professionals, this position will be accountable for driving consistent and harmonized approaches to consumer research on brand insights,
innovation
insights, and shopper insights.
• Drives the thought
leadership
expertise to understand forward-looking consumer trends which will impact how we shape our future marketing plans and
innovation
agenda.
• Motivate and energize the team to bring strategic thought
leadership
to their partners and proactively elevate work to
senior leadership
to enable informed decision-making.
The Other
Qualifications:
• You are an authentic leader. You value and
respect
differences and believe
inclusion
and belonging is the key to
collaboration
and a winning team culture.
• You have a Bachelor’s degree OR equivalent experience (4+ years) in the field of marketing, insights, or analytics.
• You have 5 or more years managing large, multifunctional teams.
• You have 10 or more years of experience in thought
leadership
positions, preferably in the CPG industry.
• You have a demonstrated ability to leverage analytics and understanding of brand positioning theory and experience with supplier management.
• You love a challenge. You complete complex projects quickly and adeptly with your understanding of the business priorities.
• You build relationships and collaborate to get to the desired outcome.
• You take accountability for results by acting with integrity and honoring commitments.
• You have a thirst for learning and are always looking for ways to lear…
Title: VP Consumer Insights
Company: Molson Coors Beverage
Location: Chicago, Illinois, USA
Category: Management, Marketing / Advertising / PR
