Overview
VP, Global Marketing & Growth Strategy Jobs in New York, United States at BritBox
Title: VP, Global Marketing & Growth Strategy
Company: BritBox
Location: New York, United States
Role:VP Global Marketing & Growth Strategy
Location:New York Office Hub
Work Pattern:Hybrid
Reports to:SVP Global Marketing
Contract:Permanent
About Us
We are creators and champions of the best British TV, and hosts to the world’s largest collection. It’s our mission to bring the most engaging and relevant British TV experience to fans like us all around the world.
We’re relentlessly creative and in this new world of content, where the possibilities are endless, we are charting our own course.
We are thriving in 5 markets already around the world and have ambitious plans ahead of us. This is where you come in…. we are on the lookout for talented individuals to join our BritBoxer family and help us to navigate the adventures ahead.
Job Purpose
Reporting to the SVP Marketing, this individual will be responsible for developing the marketing strategies to drive growth of the Britbox International businesses including leading an internal media team to leverage paid and partner campaigns across multiple platforms.
The ideal candidate will be a seasoned marketing executive with experience across the entire marketing funnel, as well as a track record of developing omnichannel strategies and campaigns to drive transformative growth for new and mature businesses.
The right person for this role is very comfortable working in a fast-paced, agile, data-driven environment and possesses a strong ability to multitask, prioritize and handle multiple projects concurrently. S/he should have an obsessive attention to detail, can excel at setting strategy, mentoring a team, but also loves rolling up their sleeves and getting the job done. They aren’t afraid to set a high bar for themselves and their team.
Responsibilities
Lead development of the BBI NA omnichannel growth marketing strategy by identifying high impact market opportunities and new audiences to achieve business growth targets.
Lead a media and marketing team that serves as a center of excellence across both ATL and BTL media channels and supports the full funnel marketing and media strategy development and execution of campaigns across the BBI global regions.
Evolve our audience growth strategy via knowledge of the target audiences and analyzing data on media consumption behaviors, to inform where and how to best reach these consumers with the appropriate messages.
Build and deliver growth forecasts and marketing budgets for the North America business, partnering with Finance, and research to refine scenarios based on expected performance.
Partner with regional marketing leads to develop media and growth strategies to help achieve business goals and share best practices.
Lead user acquisition efforts, including planning, execution, testing and optimization of media plans across TV, OOH, Radio, CTV, Digital, Social, mobile platforms and distribution partners.
Lead exploration of emerging marketing channels, vetting partnerships ideas and advertising proposals to identify new efficient growth driving tactics across acquisition and retention.
Develop, test and optimize the promotional calendar and ensure the effective execution of promotional strategies to drive incremental growth.
Partner with the product lead to ensure the customer acquisition funnel and key journeys on web and app experiences are maximized for conversion and engagement.
Partner with cross-functional teams to enhance and continue …
