Overview
VP, Marketing Operations Jobs in Los Angeles, California, USA at Bertelsmann
Come As You Are.
BMG is committed to providing equal employment opportunities and we celebrate
diversity
in all forms. Equal opportunity runs deep in our core value of fairness and we are determined to create a truly
inclusive work environment
, where everyone can flourish. If you’re good at what you do, come as you are.
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VP, Marketing Operations
Los Angeles, California
As the Vice President of Marketing Operations (Mar Tech), you will play a pivotal role in building the global infrastructure that supports audience development, CRM, and advertising strategies. This includes designing, sourcing, and partnering with the right external/internal providers to implement tools and systems that drive marketing success. You will also oversee the global advertising team, ensuring seamless coordination and execution of audience engagement campaigns.
Your
leadership
will ensure compliance with global privacy regulations, including GDPR, while driving
innovation
and operational efficiency across our marketing platforms.
What You’ll Be Doing.
• Lead the design and implementation of the global infrastructure for audience technology and CRM. Identify and partner with external vendors to source best-in-class technology solutions that scale globally.
• Develop advanced attribution models and integrate tools that provide granular insights into campaign performance, optimizing customer journeys and maximizing ROI.
• Implement and optimize CRM and audience technology systems, ensuring they are scalable, intuitive, and drive data-driven engagement across global markets.
• Lead the global advertising team, ensuring a
forward-thinking
approach in digital media strategy, while effectively managing resources to achieve high-impact campaigns.
• Oversee advertising initiatives, ensuring optimal targeting and real-time ad delivery across various digital platforms to drive media efficiency.
• Ensure all data collection and processing adhere to GDPR and other global data privacy regulations, incorporating user consent and data protection protocols seamlessly into operations.
• Build and mentor a high-performing team, empowering them to think creatively and push the boundaries of what’s possible in audience development, CRM, and advertising.
• Continuously evaluate and adopt emerging technologies, such as AI, to enhance audience engagement, personalization, and marketing performance.
• Lead and optimize comprehensive email and SMS marketing campaigns by implementing personalization, segmentation, and automation strategies, while continuously refining performance based on key engagement metrics like open rates and click-through rates.
Must-Haves.
• Extensive experience in designing, sourcing, and implementing CRM, audience development, and attribution infrastructure, with a
proven track record
of selecting and managing external partners.
• Proven experience managing marketing technologies at a global scale, understanding the unique needs of different markets wh…
Title: VP, Marketing Operations
Company: Bertelsmann
Location: Los Angeles, California, USA
Category: Marketing / Advertising / PR, IT/Tech
