Overview
VP of Marketing Jobs in San Francisco, California, USA at Adyen
Position: VP of Marketing, North America
This is Adyen Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft – making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition. For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers.
We are motivated individuals who tackle unique
technical challenges
at scale and solve them as a team. Together, we deliver
innovative
and ethical solutions that help businesses achieve their ambitions faster.
The Role
Adyen is looking for a leader to build and scale our commercial presence in North America. This role will work from our San Francisco or New York office and report directly to the President of North America with a dotted line to the SVP of Marketing.
The VP of Marketing, North America is responsible for creating Adyen’s marketing strategy to drive marketing goals in alignment with the commercial strategy, with a heavy focus on new customer acquisition. In this role, you will build out the regional marketing organization in alignment with commercial priorities and our global marketing strategy.
The ideal candidate has a strong commercial mindset, is motivated to form an intimate understanding of Adyen’s business model and commercial organization, and demonstrates excellent
communication skills
. We are looking for an experienced leader who thrives in an international environment and is passionate about coaching marketers to create successful programs throughout the funnel. This is a matrixed role requiring
collaboration
across time zones.
What You’ll Do Translate regional commercial priorities and the global marketing strategy into a regional approach, with a strong focus on net new customer acquisition across owned, earned, and paid channels.
Build, coach, and lead the marketing team(s) in NA on individual and organizational team goals in line with business objectives.
Lead the regional marketing team towards an increasingly data-driven way of working. Plan, optimize, and evaluate spend in alignment with global and regional marketing priorities to drive a strong return on investment.
Work globally as a part of marketing
leadership
to surface and resolve global challenges, implement solutions, and uphold a shared standard of excellence and
collaboration
.
Work regionally as a part of NA commercial
leadership
to ensure the success of the US and Canada.
Manage goal setting, planning, spend allocation, and team planning in NA together with global marketing and regional commercial
leadership
. Work with the regional and local teams to translate the strategy into powerful execution.
Work closely with the global marketing
leadership
to ensure the successful implementation of global and regional initiatives.
Who You Are Executive-level experience working in a multi-dimensional marketing role, with experience across the full marketing mix (owned, earned, and paid).Strong
communication
and interpersonal skills, which allow you to quickly build rapport with teams across different markets.
You like to understand the ROI of marketing activit…
Title: VP of Marketing
Company: Adyen
Location: San Francisco, California, USA
Category: Marketing / Advertising / PR, Management
