Overview
VP of Marketing – Trove Nutrition Jobs in Lehi, UT at Trove Brands
Position: Marketing Director
Reports to: Chief Brand Officer
Location: CV HQ, Los Angeles, CA (Silver Lake)
About Clare V.
Founded in 2008 by Clare Vivier, Clare V. is dedicated to making beautiful, chic, functional, and fun products. We make bags, accessories, clothing, and jewelry and are committed to creating a kind, collaborative workplace and building a business committed to positive change. We love to work with smart, talented people from diverse backgrounds. We are based in Frogtown, on the eastside of Los Angeles.
Role Description
This is a full-time role for a Marketing Director, located in Los Angeles, CA. The Marketing Director will oversee market planning, manage marketing campaigns, conduct market research, and develop marketing strategies. They will also collaborate with sales teams to drive brand growth, identify market trends and opportunities, and ensure that marketing efforts align with business objectives. Based on candidate qualifications, the position may be upgraded to Senior Director level.
Duties
Develop Return-On-Investment-driven marketing campaigns across channels, including direct mail, paid, email, social, influencer and affiliates. Monitor advertising performance, optimizing to meet ROI goals.
Partner with key stakeholders to support business initiatives and help drive sales growth.
Create and manage the marketing calendar
Initiate and manage all relevant creative requests including writing briefs, tracking project deadlines, getting necessary approvals and sharing final deliverables with pertinent teams.
Oversee digital advertising agency to best allocate ad spend, develop ongoing creative, make strategic optimizations and track performance
Create strategies for growing brand awareness
Implement strategies for growing our CRM lists including email and SMS.
Ideate and drive marketing events for our retail stores to increase traffic, sales and continued relationships with our customers.
Understand current customer profiles, identify segmentation opportunities, manage appropriate messaging tactics across all channels
Oversee marketing tech stack, evaluating current tools and exploring new partners as needed.
Liaise with key agency partners including direct mail, customer database agency and PR to provide in-house support, direction and strategy recommendations.
Manage Digital Marketing Manager / Email Manager offering support on all Influencer, Digital Marketing, Email, SMS and Affiliate marketing initiatives.
Manage team devoted to influencer program, developing relationships, creating content and collaboration opportunities and overseeing gifting programs
Prepare and present weekly, quarterly and yearly marketing recaps
Develop and manage annual marketing budget
Ensure that messaging is consistent/brand-right across all channels
Experience/Characteristics
8+ years experience in brand/performance marketing
Experience in the fashion industry strongly preferred
Proven ability to develop content strategies across channels (including paid, email, SMS, influencer, and affiliate) that achieve business goals
Experience initiating and managing events/activations
Ability to react and respond to changing business needs
Excellent leadership and team management skills
Excellent written and verbal communication
A strong cross functional team player
Qualified applicants are encouraged to apply on LinkedIn.
Clare V. is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive culture at Clare V. and within our community.
Applicants have the following rights under Federal Employment Laws:
Family and Medical Leave Act (FMLA), Equal Employment Opportunity (EEO), and Employee Polygraph Protection Act (EPPA)
Title: VP of Marketing – Trove Nutrition
Company: Trove Brands
Location: Lehi, UT
