Overview
VP, Performance Marketing/Director, Paid Media Jobs in San Francisco, California, USA at Incredible Health
Position: VP, Performance Marketing / Director, Paid Media & Growth
Do you thrive on optimizing marketing strategies and scaling existing programs to drive growth? Are you passionate about expanding a business into new markets and professions? Do you enjoy building and refining processes that improve performance, enhancecollaboration, and create a better experience for users?
We’re looking for a strategic andhands-onleader to drive growth in our expanding healthcare recruitment marketplace. You’ll have the opportunity to evolve and optimize existing strategies, tactics, and channels leveraging data, experimentation, andcross-functional collaborationto scale our impact. If you love solving complex problems, rolling up your sleeves to refine marketing strategies, and leading a team to drive measurable results, we’d love to hear from you.
Responsibilities
Build, lead, and coach the Paid Acquisition team, one of the critical pillars of our healthcare professional/user acquisition growth program. Also lead social media, organic marketing, and email marketing if you’re interested.
Own Incredible Health’s talent marketing strategy across online and offline channels, including establishing quarterly roadmaps and OKRs.
Work with Analytics and Finance to develop a system for tracking and visualizing marketing KPIs.
Establish reliable troubleshooting, testing, and reporting processes and infrastructure for the marketing team.
Own the people management and partner strategy for the talent marketing team, including hiring, onboarding, training, andprofessional development. The team includes channel managers and social media managers, and key vendors and partners.
Build our talent marketing operational superpowers, including improving new market launch processes and workflows, creating dashboards to track OKRs, improving testing and experimentation speed, improving our cross-functional reporting andcommunicationprocesses, improving marketing costs per hire, and increasing our talent growth volume in both established and new markets.
Identify and solve issues, frictions, and bottlenecks that are impeding talent growth across our channels while identifying new opportunities and channels to drive incremental talent growth.
Work with teams cross-functionally (internally and externally) to address opportunities to increase talent acquisition, including creating a plan and timeline to implement solutions. Align processes and workflows internally with other teams.
Collaborate closely with product, engineering, data, finance, sales, and customer success teams to automate and implement key processes.
Consider goals and metrics incollaborationwith the CEO, CFO, and other senior leaders.
Be an active leader of Incredible Health’s marketing team, having a say in the most important strategic decisions.
Report directly to the CEO.
You might be the one we’re looking for if you have a track record of:
A Bachelor’s degree in Marketing, Business Administration, or a related field. A minimum of 10 years of marketing experience with 5+ years in leading a team.
A track record of managing and growing paid marketing channels and teams in high-growth companies, preferably in consumer software technology, healthcare technology, or marketplace business.
Two-sided marketplace experience is required, including making decisions to balance supply and demand per geography.
A track record of collaborating across multiple internal teams andlea…
Title: VP, Performance Marketing/Director, Paid Media
Company: Incredible Health
Location: San Francisco, California, USA
Category: Marketing / Advertising / PR, Management
