Overview
VP, Vertical Solutions U.S. Bank · On-site US ago Jobs in Atlanta, Georgia, USA at Bronze Technologies, Inc.
Position: VP, Vertical Solutions U.S. Bank Full-time · On-site · $127K – $164K US 1 day ago
At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions, enabling the communities we support to grow and succeed in the right ways, all more confidently and more often—that’s what we call the courage to thrive. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential.
A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive. Try new things, learn new skills and discover what you excel at—all from Day One.
As a wholly owned subsidiary of U.S. Bank, Elavon is committed to building the platforms and ecosystems that help over 1.5 million customers around the world to achieve their financial goals—no matter what they need. From transaction processing to customer service, to drivinginnovationand launching new products, we’re building a range of tailored payment solutions powered by the latest technology.
As part of our team, you can explore what motivates and energizes your career goals: partnering with our customers, our communities, and each other.
Job Description
U.S. Bank’s Merchant Payment Services is seeking a Senior Vertical Revenue Marketing Leader for our North American business. The role holder will define and drive the execution of our demand marketing strategy for Enterprise segments as well as aspects of our Small Business marketing strategy. This role functions as a domain expert in demand generation for MPS for prioritized segments, clearly identifying key customer needs and marketing opportunities and translating this into lead generation, retention and expansion campaigns that drive top-line revenue growth.
Responsibilities include:
StrategicLeadership:Lead the development and execution of multi-channel demand generation,customer retentionand expansion strategies, aligning with overall marketing and sales objectives for prioritized verticals (e.g., Hospitality, Healthcare, Retail, Services, Public Sector). Implement account based marketing programs aligned with sales, product and marketing goals.
Campaign Management:Oversee the design, execution, andoptimizationof inbound and outbound campaigns across various channels (email, webinars, SEO, SEM, social media, and in person events, etc.). Drive sales and banker enablement in support of these campaigns.
Lead Nurturing:Design and optimize lead nurturing programs, aligning content and messaging to guide prospects through the buyer’s journey from awareness to conversion.
Industry-specific value propositions and marketing:Develop and execute account, segment and field based marketing strategies focused on industry specific value propositions and thoughtleadershipas well as product centered use cases.
Data and Analytics:Establish KPIs and performance metrics to track, measure, and optimize campaign effectiveness; provide regular reporting and insights to the executive team.
Budget Management:Oversee the demand generation budget for segment, ensuring efficient allocation of resources across channels and programs for maximum ROI.
Technology & Tools:Leverage the martech stack and ABM tools to refine and target the ideal customer profile and personas.
TeamLeadershipand
Collaboration:Build, manage, and mentor a high-performing de…
Title: VP, Vertical Solutions U.S. Bank · On-site US ago
Company: Bronze Technologies, Inc.
Location: Atlanta, Georgia, USA
Category: Marketing / Advertising / PR, Management
