Overview
Website Manager Jobs in Boston, Massachusetts, USA at Plymouth Rock Assurance
Plymouth Rock is looking for a Website Manager to join our Marketing and Enterprise Brand Team. Reporting to the Director of Brand Marketing, you will own the strategy, content, and performance of the marketing website while contributing to our brand transformation efforts. The website serves as a critical touchpoint to educate visitors about our brand and value proposition, drive qualified inbound leads, and provide support to current customers.
This highly visible role requires a strong blend of technical expertise, branding knowledge, and design sensibility. The ideal candidate will be equally comfortable optimizing complex website systems and creating user experiences that bring our brand to life. Success in this position also hinges on
collaboration
, as you will work closely with a variety of teams to align the website’s functionality and design with broader business objectives.
Essential Functions and Responsibilities
Lead website strategy and performance Develop and manage the overall marketing website strategy, roadmap, content, and information architecture, aligning with company initiatives and marketing campaigns. Optimize user experience (UX) and design to reflect the brand’s identity while ensuring the website delivers on key performance metrics. Continuously monitor and audit website performance, ensuring pages are
up-to-date
, content is fresh, and technical issues are resolved in a timely manner.
Collaborate across teams Partner with creative, product, and technology teams to create new website pages, refine existing ones, and maintain alignment with brand and business goals. Foster cross-department
collaboration
to deliver an integrated and seamless brand experience across digital touchpoints. Work closely with analytics, customer experience, and technology teams to implement performance tracking through tools like Google Analytics (GA4), Google Tag Manager, and Heap.
Support the development and execution of new brand strategy, ensuring alignment with website content, user experience, and overall brand positioning. Drive conversions and experimentation Own conversion rate
optimization
efforts, including A/B testing, to continuously improve website performance and maximize lead generation. Leverage analytics to report on web metrics, provide actionable insights, and prioritize improvements through a structured backlog and process.
Introduce
innovative
ideas and strategies to keep the website fresh and ahead of industry trends. Enhance SEO and web presence Develop and execute short- and long-term SEO strategies, including keyword research, on-page
optimization
, and content planning. Stay informed on competitive and industry trends, emerging technologies, and best practices to maintain a cutting-edge website. Ensure usability, accessibility, and
technical excellence
Ensure an optimal experience for all users across platforms.
Serve as the technical owner of the website, troubleshooting complex issues, and maintaining site health. Maintain compliance with web accessibility standards, ensuring the website is
inclusive
and user-friendly. What You’ll Need Advanced technical skills Experience managing complex, multi-line-of-business websites, with expertise in Word Press and CMS architecture. Strong proficiency with web performance tools such as Google Analytics (GA4), Google Tag Manager, and Heap.
Proven ability to t…
Title: Website Manager
Company: Plymouth Rock Assurance
Location: Boston, Massachusetts, USA
Category: IT/Tech, Marketing / Advertising / PR
