Overview
Website Marketing Manager Jobs in Washington, District of Columbia, USA at American Hotel & Lodging Association
The Website Marketing Manager will lead the daily management of content on  and affiliated microsites – including, but not limited to – Ahlafoundation.org and Responsiblestay.org. The Manager will impact web strategy and contribute to our most public-facing assets. The Manager will interact with all levels of staff across AHLA and the AHLA Foundation, across all departments and disciplines, and with key external stakeholders – so this individual will be an important nexus point for the entire organization.
Key Responsibilities
Manage AHLA’s main website and microsites, ensuring updated content, consistent design, quality control, user-friendly functionality, and compliance with industry standards.
Collaborate across departments to identify, implement, and monitor content updates, ensuring alignment with AHLA’s strategy.
Ensure user-friendly organization of the site’s content utilizing consistent tagging.
Select and upload appropriate visuals, including photos and graphics, to enhance content.
Edit and refine copy from other departments to optimize for the web.
Lead one-off and ongoing website improvement projects, including UX optimization, content audits, and strategic planning to increase traffic and engagement.
Troubleshoot website issues, coordinating with external web developers for timely resolutions and upgrades.
Conduct regular web analytics reporting to inform and refine digital strategies.
Manage a content calendar.
Oversee external contractors and vendors.
Minimum Requirements
Bachelor’s degree in Communications, Marketing, or related field.
3-5 years of professional experience in website management and marketing; experience within a trade association or government affairs is a plus.
Strong background in CMS platforms like Word Press and Drupal.
Excellent project management and organizational skills with the ability to prioritize and meet deadlines in a fast-paced environment.
Proven experience in content creation, multimedia project management, and UX improvement.
Proficient in Microsoft Office Suite.
Skills and Attributes:
Excellent written and verbal communication skills with a proactive, solution-oriented approach.
Strong attention to detail, organizational skills, ability to work independently and persuade colleagues to update content.
Expertise in web content, navigation and design strategy.
Comfortable working with web developers and learning new web features quickly.
Hospitality experience helpful; if needed, willingness to learn the lodging industry required.
Benefits:
Health Care Plan (Medical, Dental & Vision)
Retirement Plan (401k, IRA)
Life Insurance (Basic, Voluntary & AD&D)
Paid Time Off (Vacation, Sick & Public Holidays)
Family Leave (Maternity, Paternity)
Short Term & Long Term Disability
Training & Development
Work From Home
Free Food & Snacks
Other:
Position based in Washington, DC.
Hybrid schedule – employees work in the office three days per week (Tuesday – Thursday).
Minimal travel is required.
AHLA is an equal-opportunity employer. We encourage you to apply even if your experience is not a 100% match with the position. We are looking for someone with relevant skills and experience, not a checklist that exactly matches the job description. We want to help you grow and in return, you help us grow into a stronger, more inclusive organization. We celebrate diversity and are committed to creating an inclusive environment for all employees.
EOE
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Title: Website Marketing Manager
Company: American Hotel & Lodging Association
Location: Washington, District of Columbia, USA
Category: Marketing / Advertising / PR (Digital Marketing, Marketing Manager, Marketing Communications)
