Overview
Website Optimization Specialist Jobs in Washington, District of Columbia, USA at Sunrise Senior Living
When you join Sunrise Senior Living, you will be able to use your unique skills to empower residents to live longer, healthier, and happier lives. Not only will you build meaningful relationships with residents, their families, and team members alike, you will also gain joy in serving others and deep fulfillment in your work. Explore how you can follow your passions and shed light on meaningful ways to serve, grow, and shine together.
Sunrise Senior Living was again certified as a Great Place to Work by Activated Insights. This is the 7th time Sunrise has received this top culture and workplace designation, highlighting the special place Sunrise is to be a part of.
COMMUNITY NAME
Community Support Office
Job
JOB OVERVIEW
The WebsiteOptimizationSpecialist will support website product management, testing andoptimizationto boost lead capture and conversion through digital channels. This role involves closecollaborationwith both internal stakeholders and external agency partners to plan, implement and optimize digital marketing initiatives, including content management, product backlogs, UX, front-end development (FED), multivariate tests, SEO and local listings. They will also assist with collecting/analyzing user feedback & behavioral analytics and will use data-driven insights to improve the website experience for potential residents and their families.
RESPONSIBILITIES
& QUALIFICATIONS
Responsibilities:
As a part of the Sunrise team, supporting our Mission, Principles of Service and Core Values is a fundamental part of this job. Our foundational belief is the sacred value of human life. The unique responsibilities for this role include but are not limited to the essential functions listed as follows:
Support the Digital Marketing team with day-to-day website needs, including content uploads, creative updates, performance monitoring and troubleshooting technical issues to ensure optimal site functionality.
Assist in executing digital marketing campaigns by ensuring website readiness, tracking performance and aligning website strategies with broader marketing goals.
Maintain a prioritized backlog of testing andoptimizationopportunities, implementing A/B and multivariate tests to improve conversion rates and user engagement.
Collaborate with Marketing team members to plan execute, and measure continuous website enhancements.
Write clear user stories, business requirements and acceptance criteria to support website enhancements and ensure their alignment with overall business goals.
Conduct ongoing QA/QC to identify and resolve usability issues, while proactively monitoring user feedback and behavioral analytics to ensure optimal user experience.
Utilize SEO tools to monitor site crawlability, keyword rankings and technical health and assist with the implementation of on-page and technical SEO strategies to enhance organic search performance.
Analyze website performance data to identify trends and provide actionable recommendations that improve lead generation, user engagement and overall site performance.
Build strong relationships with key vendors and external partners, setting clear expectations, timelines and deliverables to ensure project success.
Manage requests for internal and external resources to assist with copywriting, design and/or engineering action items; coordinate across teams to ensure successful and timely completion.
Followproject managementbest practices, including maintaining …
Title: Website Optimization Specialist
Company: Sunrise Senior Living
Location: Washington, District of Columbia, USA
Category: IT/Tech, Marketing / Advertising / PR
