Overview
Zone Retailer Marketing Manager Jobs in Baltimore, Maryland, USA at Subaru of America
COMPANY BACKGROUND
Love. It’s what makes Subaru, Subaru. As a leading auto brand in the US, we strive to be More Than a Car Company. Subaru believes in being a positive force in the communities in which we live and work, not just with donations but with actions that set an example for others to follow. That’s what we call our Subaru Love Promise.
Subaru is a globally renowned automobile manufacturer known for its commitment toinnovation, safety, andsustainability. With a rich history dating back to 1953, Subaru has consistently pushed the boundaries of automotive engineering to deliver vehicles that offer not only exceptional performance but also a unique blend of utility and adventure.
Subaru’scompany cultureis built oncollaboration,diversity, and a shared passion for our product. We foster aninclusiveenvironment that encourages employees to bring their unique perspectives and talents to the table. Our team members are driven by a common goal: to create exceptional vehicles that inspire and delight our customers.
SUMMARY
Responsible for the zone-level implementation of the Subaru brand strategy with a specific focus on improving Subaru retailer marketing and championing “More than a Car Dealer.” Guides District Sales Managers (DSM) and Zone retailers on how to increase demand and achievesales targets. Focus of position is supporting marketing approximately half of time and supporting sales operations approximately half of time (including taking ownership of monthly and annual Zonesales targets, such asinventory management, incentives, and Trade Up Advantage).
MAJOR RESPONSIBILITIES
Serves ascommunicationliaison for all Marketing initiatives (including, but not limited to, brand, product, and retailer initiatives), Sales, and Incentives programs between the DSMs and zone retailers.
Leads and maintains responsibility for retailers’ enrollment and engagement in Subaru Marketing programs including Love Promise and Relationship and Owner programs. Works closely with Zone retailers regarding program activation and provides direction and counsel to retailers regarding marketing efforts.
Provides Zone Marketing direction regarding understanding and applying Marketing resources to the District Managers. Provides zone intelligence and strategies to the marketing support partners including the Carmichael Lynch, , Shift Digital, and Care Connect field teams.
Manages zone portion of the budgets for the Regional Discretionary Fund (RDF) incentives, media spend, marketing promotions, and selling expenses; works with Regional Marketing Manager and National Incentives Program Manager (in Sales) forbudget management. Communicates national and regionalincentive programsand sales challenges to retailers and District Managers. Develops and communicates programs as needed.
Works with DSMs and Zone retailers to efficiently utilize the Subaru Advertising Fund (SAF). Helps retailers within the Zone build out their Love Promise plans by having them develop promotional plans.
Provides guidance and oversight from a Zone perspective and works directly (on site) with retailers on retailer Marketing messaging andcommunicationchannels, as well as works with retailers onmerchandising(such as having them display point of purchase [POP] merchandise that is relevant, correct, and connected to community partners) to ensure alignment with Subaru Marketing strategy.
ADDITIONAL RESPONSIBILITIES
Maintains responsibility for Zone Marketing event …
Title: Zone Retailer Marketing Manager
Company: Subaru of America
Location: Baltimore, Maryland, USA
Category: Marketing / Advertising / PR, Sales
